The Web never fails as a source of raw, unspun data, and rarely does more of it come to light than in December when journalists, pundits and even toiling bloggers are looking to put a bow on the year that was. In that spirit, let’s take a quick look at Yahoo’s Top Searches for 2008 list, just out this week.

What leaps out is that in the year of the most-watched, most-blogged, most networked election ever, Barack Obama was the number 3 search term for Yahoo users, surpassed by Britney Spears and WWE (the dominant pro wrestling league, for those not up on such matters).

According to comScore, U.S. Web users turn to Google for about 63% of their searches. Yahoo grabs just over 20%. Thanks to Google Trends, which allows visitors to track the relative popularity (though not absolute number) of search terms, we can compare the Yahoo list to how searches for Britney Spears, WWE and Obama add up on Google. (read more…)

The Web never fails as a source of raw, unspun data, and rarely does more of it come to light than in December when journalists, pundits and even toiling bloggers are looking to put a bow on the year that was. In that spirit, let’s take a quick look at Yahoo’s Top Searches for 2008 list, just out this week.

What leaps out is that in the year of the most-watched, most-blogged, most networked election ever, Barack Obama was the number 3 search term for Yahoo users, surpassed by Britney Spears and WWE (the dominant pro wrestling league, for those not up on such matters).

According to comScore, U.S. Web users turn to Google for about 63% of their searches. Yahoo grabs just over 20%. Thanks to Google Trends, which allows visitors to track the relative popularity (though not absolute number) of search terms, we can compare the Yahoo list to how searches for Britney Spears, WWE and Obama add up on Google. (read more…)