Our primer series continues with one of our favorite rundowns on blogs, compliments of the IAB’s User Generated Content, Social Media, and Advertising – An Overview.
What is a blog?
Blog is short for Weblog, a term that denotes a personal diary or journal maintained on the Web. In its purest form, a blog is just that, a personal journal maintained by an individual, updated frequently, and viewable by anyone on the Internet. The entries generally appear in reverse chronological order, meaning the most recent is at the top of the page and others can be found by scrolling down, with archived entries available through links at the bottom or sides of the page. Blogs have always spanned a wide range of content. Some consist of little more than weekly updates about one’s pets, while others become hotbeds of political discussion, even influencing debate on a national scale.
But as “pure” blogs gained popularity, media companies and corporations began to appropriate their style and themes. (read more…)
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