Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers 
into a bit of a tizzy when he suggested social media was not true media. Speaking at an Nov. 15 event put on by the Ad Club of Cincinnati, McConnell said:
I think when we call it ‘consumer-generated media,’ we’re being predatory. Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant… We hijack their own conversations, their own thoughts and feelings, and try to monetize it
McConnell’s money quote was this: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?”
Now, Procter & Gamble is the largest advertiser in the world. TNS pegs P&G’s first-half media spend at $1.49 billion. (read more…)
Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers into a bit of a tizzy when he suggested social media was not true media. Speaking at an Nov. 15 event put on by the Ad Club of Cincinnati, McConnell said:
I think when we call it ‘consumer-generated media,’ we’re being predatory. Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant… We hijack their own conversations, their own thoughts and feelings, and try to monetize it
McConnell’s money quote was this: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?”
Now, Procter & Gamble is the largest advertiser in the world. TNS pegs P&G’s first-half media spend at $1.49 billion. (read more…)
Twitter
Facebook
Linkedin
RSS
