By Jamie Rosen on March 17th, 2014 | 50212Comment on this postHow+Weight+Watchers+lost+touch+with+changes+in+social+dieting2014-03-17+14%3A10%3A52Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50212
During the most recent Weight Watchers earnings call, Nick Hotchkin, CFO, reported that total company revenues declined 11% in Q4. The company shares dropped nearly 26% the next day, reaching a 52-week low. Jim Chambers, Weight Watchers’ CEO, stated that the last quarter included the first ever decline in revenues for WeightWatchers.com, the online platform that has been the one division they were always able to count on for steady growth.
So why is the worldwide leader in weight loss in a freefall? Could it be that we no longer need to lose weight? Perhaps we’ve simply given up trying? Chambers has another answer: weight-loss apps and activity monitors.
“The headwinds from free apps and activity monitors have only continued to intensify and are significantly impacting consumers,” said Chambers. “If you look in everything from Internet search trends to app store rankings to share a voice in social media, you can see that it was indeed a very crowded and noisy environment.”
So what are these apps and activity monitors, and how are they undermining Weight Watchers? (read more…)
Sparking change in an organization — classroom, school, school district, state or nation — sometimes can feel like a Sisyphean task, rolling a heavy stone up a hill only for it to roll down before reaching the summit.
Best-selling author Daniel Pink offered educators — gathered for ASCD’s first general session at the 2014 annual conference in Los Angeles — a different lens to view their work as leaders and change makers.
“A big part of what we do as leaders, as teachers, is move people. At some level you’re actually selling things. You’re selling ideas. You’re selling content,” Pink said. “In order for you to be effective, your effectiveness is built on your ability to move people from point A to point B.”
Pink shared with conference attendees six research-based strategies to help lead change.
1. Reduce feelings of power to better understand others’ perspectives. Take time to recalibrate your feelings of power before asking someone to do something. (read more…)
A team of panelists engaged a packed room at SXSW on Sunday in a session titled Social Media: Strategies That Work and Future Trends. Lively, a social media app working to redefine the way we experience concerts, took a step away from their core product to broach a broader conversation about successful social media strategies for businesses. The panelists — Adam Argyle, Geoff Walker, Josh Batchelder, and Zach Varbnell — come from a broad background of industries, allowing each to offer a unique insight into the social media landscape. Here are some key takeaways from the session.
“Make great content, and people will share it”
When it comes to the content you’re providing, ask a critical question — am I bringing value to your life? Are you bringing value to my life? Instead of focusing of quantity, create high-quality content that will affect people. At the end of the day, we’re all people, so appeal to emotions to make your work effective. (read more…)
By Michelle Killebrew on March 13th, 2014 | 501211 comment on this postSocial+business+is+more+than+businesses+using+social+media2014-03-13+11%3A16%3A04Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D50121
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects the broad changes to business in the social media era, from marketing to customer service to revenue models. As part of the relaunch, we’ve asked industry leaders to give their thoughts on what it means to be a social business. Today’s post is from Michelle Killebrew, strategy program director for IBM Social Business.
In September, I wrote a commentary for ClickZ on what it means to be a social business and how it’s different than just being a business that uses social media to interact with customers and prospects. My thinking has evolved in this rapidly advancing area, but I still see social business as focused on “people-centric engagement,” including consumers, employees and citizens.
Social media continues to mature as both a channel and a market in its own right. (read more…)
Understanding what makes content go viral is far from an exact science, but Josh Jones-Dilworth, co-founder of DailyDot, and William Leake, CEO of Apogee Results, helped shed light on the process at a SXSW core conversation entitled, “Can You Spread The Virus?”
For those looking solely for strategy, Jones-Dilworth set them straight at the onset: If you can manage to dissuade yourself of the idea that it’s the strategy that drives viral content, you’ll be in a better place. “We put 90% of our time and energy into the content,” he said.
“A lot of the content on the Web is empty calories these days,” Jones-Dilworth explained. Slowly but surely, things like great writing and great charisma are coming back in fashion. Don’t sacrifice the quality of your work; lowering your standards will not elevate your numbers. If someone asks you to make a viral video, don’t agree. Instead, tell them you’ll make a video that’s good quality. (read more…)