SmartBrief on Social Media Advisory Board

To keep stride with social media as it races ahead, SmartBrief has assembled an impressive list of social media thought leaders and practitioners as advisers and contributors to the daily SmartBrief on Social Media newsletter, accompanying blog and @SBoSM on Twitter.

Our collective goal is to enlighten business leaders and marketers about ways to use social media to their advantage.

SmartBrief exercises total editorial independence without exception. Although SmartBrief may source content created by Advisory Board members, in no way do they influence the content of SmartBrief on Social Media.

Jay Baer

Jay is the founder of Convince and Convert, a social media consulting firm. He is also an author, speaker and self-described tequila lover. Since1994, he has worked with more than 700 companies and organizations, including Nike, John McCain, Sony, Head & Shoulders and 25 of the Fortune 1000.


Mirna Bard
Mirna is a blogger, speaker and consult; she serves as the social-media chairwoman of the Orange County chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine.


John Bell – Social@Ogilvy
John heads up Social@Ogilvy – Ogilvy’s global, social media marketing and communications practice. The world’s largest network of social media strategists, the team believes in the power and impact of truly integrated social media business solutions. He drives senior client engagements, the development of Ogilvy’s social planning framework, and a global training program for staff and clients, alike. He publishes a popular social media business blog, The Digital Influence Mapping Project, syndicated to Social Media Today. He contributes to many more. His Twitter handle is : @jbell99.


Connie Bensen – Techrigy
Connie Bensen is a key voice among community managers. Her blog is recognized as a leading resource for providing best practices for those involved in community building. She is presently working as community strategist for Techrigy SM2, a social media monitoring tool. Connie is a 2009 Fellow of the Society for New Communications Research. She also provides mentorship & contributes to best practices in community management. She enjoys speaking & leading workshops.


Olivier Blanchard – BrandBuilder Marketing
Olivier Blanchard is a Brand Strategist with 15 years of marketing management experience across a variety of B2B and B2C industries, from manufacturing and distribution to new media and consumer goods. He currently manages BrandBuilder Marketing, a brand consulting and marketing management firm based in Greenville, SC that helps companies combine traditional and new/social media to achieve their brand-building objectives.


Paul Chaney – Internet marketing consultant
Paul Chaney is an Internet marketing consultant specializing in social media. He is the author of two books, “Realty Blogging,” published in 2006 by McGraw-Hill, and “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,” published September 2009 by Wiley. Paul also sits on the advisory boards for the Social Media Marketing Institute and Women’s Wisdom Network. He is a recognized industry thought leader and pundit on business blogging and social media marketing.


Geno Church – Brains on Fire
Geno Church is the WOM inspiration officer at Brains on Fire, a company that creates sustainable word-of-mouth movements that deliver measurable, impactful results. He is an expert practitioner who has created some of the most modeled WOM movements around. His clients are many, but what he’s known for are the astounding success of Fiskars Brands’ Fiskateers and Rage Against the Haze (SC’s youth-led anti-tobacco movement). His work in WOM is featured in such best-selling books as “Groundswell” and “The Anatomy of Buzz Revisited” and received national recognition (including a 2008 gold EFFIE). Geno also speaks at events globally from WOMMA to the New Comm Research Communications Forum. You can reach him at


Jeff De Cagna – Principled Innovation
Jeff De Cagna is chief strategist and founder of Principled Innovation LLC, located in Reston, Virginia. A Fellow of ASAE & The Center for Association Leadership, Jeff is a leading speaker, author and advisor on the strategic implications of social technologies for the association community, as well as the executive producer of the Principled Innovation Blog and Podcast at A graduate of The Johns Hopkins University, Jeff earned a master’s degree at Harvard University and holds an executive certificate in strategy & innovation from the MIT Sloan School of Management.


Todd Defren – Shift Communications
Working in PR for about 15 years, Defren specializes in social media strategies and is widely noted for creating the first social media templates for news releases and online newsrooms. In addition to speaking at such venues as The Conference Board, NewComm Forum, etc., Defren consults with clients such as Virgin Mobile, Johnson & Johnson, and RealNetworks regarding social media strategies. Defren is also known for his work on the PR-Squared blog. One of the first PR blogs, it has blossomed into a leading industry voice that now ranks among the Technorati “Top 5K,” and in AdAge’s Power150.


Lindy Dreyer – SocialFish
Lindy Dreyer is a marketing junkie and a total nerd for association work. As the chief social media marketer for SocialFish LLC, she helps association clients make the most out of social media. With more than 10 years of experience in marketing using both traditional and new media, Lindy has now emerged as one of the leading voices for association marketing. Her blog, the Association Marketing Springboard, combines progressive marketing techniques with practical ideas that association marketers can implement in their own work. Find Lindy at


Ann HandleyAnn Handley – MarketingProfs
Ann Handley is an 11-year veteran of creating and managing digital content to build relationships for organizations and individuals. She has a passion for building community, particularly in using new media tools to broaden and build value. Currently, Ann is the chief content officer of MarketingProfs, which provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media. Ann writes at the MarketingProfs Daily Fix, a blog in the top 20 of the Advertising Age Power150. She also writes at her acclaimed personal blog, Annarchy and is a contributor to The Huffington Post.


John Jantsch – Duct Tape Marketing
John Jantsch is a marketing and digital technology coach, award-winning social media publisher and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” He is the creator of the Duct Tape Marketing small-business marketing system and Duct Tape Marketing Authorized Coach Network.


Mitch Joel – Twist Image
Marketing Magazine dubbed him the “Rock Star of Digital Marketing.” In 2006 he was named one of the most influential authorities on blog marketing in the world. Mitch Joel is president of Twist Image – an award-winning Digital Marketing agency. Mitch was also named Canada’s Most Influential Male in Social Media and one of the top 100 online marketers in the world. Joel is a board member for the Canadian Marketing Association, and first book, “Six Pixels of Separation,” will be published in fall 2009 on Grand Central Publishing (Hachette Book Group).

Stacey Kane – California Tortilla
Stacey Kane joined California Tortilla as director of marketing in 2007 where her primary role has been to conceptualize and execute CT’s engaging, out-of-the-box promotions such as Rock, Paper and Scissors Wednesdays and Gobble Like a Turkey Day. She has spearheaded the company’s social networking initiatives including Twitter and Facebook campaigns. Previously, Kane spent 11 years as account executive on the Subway account and 8 years as president of Broadtalk Marketing, a promotional media buying firm. Originally from Oceanside, N.Y., she now lives with her husband, Cameron Gray, and daughter, Kendall, in Alexandria, Va.


Beth Kanter, Beth’s Blog
Beth is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. A frequent contributor to many nonprofit technology web sites and magazines, Beth has authored chapters in several books, including “Psychology of Facebook Applications,” edited by BJ Fogg, Stanford University and “Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders,” edited by NTEN both to be published in 2009. A much in demand speaker and trainer, and she has trained nonprofits in social media techniques literally around the world. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” In March, 2009, she will serve as the 2009 Scholar in Residence for Social Media and Nonprofits for the Packard Foundation.


Guy Kawasaki – Alltop
Guy Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures. He is also the co-founder of, an online magazine rack of popular topics on the web. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including “Reality Check,” “The Art of the Start,” “Rules for Revolutionaries,” “How to Drive Your Competition Crazy,” “Selling the Dream,” and “The Macintosh Way.” He has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.


Geoff Livingston Zoetica
Geoff Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 16 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s award-winning book on new media “Now is Gone” was released in 2007.


Valeria Maltoni – Conversation Agent
Valeria Maltoni helps businesses understand how customers and communities have changed marketing, public relations, and communications – and how to build value in this new environment. As a communicator with 20 years of experience, 10 of which online, she specializes in marketing communications, customer dialogue, and brand management. With hands-on experience in 5 industries, Valeria has come to define modern business as a long and open conversation. is recognized among the world’s top online marketing blogs. Valeria is a Fast Company Expert blogger and a contributor to Marketing Profs Daily Fix, Marketing 2.0, and Social Media Today. She’s an active member of the Social Media Business Council, the American Marketing Association (AMA), and the Public Relations Society of America (PRSA), and a Board Member at large of the International Association of Business Communicators (IABC).


Drew McLellan – McLellan Marketing Group
Drew McLellan gets branding and marketing and wants to help others get it, too. So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers.In 1995, after working for Young & Rubicam, Drew launched McLellan Marketing Group, a branding/marketing agency in the Midwest. When he’s not out preaching the good word of marketing and branding across the country or on his blog, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.


Stephanie Miller – Return Path
Stephanie is a customer advocate, and an expert in creating amazing online experiences that build brands and drive revenue. With 20+ years of direct marketing and publishing experience, she helps online publishers and marketers optimize their email channel revenue, starting with inbox deliverability. A frequent speaker and writer, she is a fierce advocate for caring email marketers everywhere. She is the co-author of “Sign Me Up: A Marketer’s Guide To Email Newsletters that Build Relationships and Boost Sales.” E-mail Stephanie at stephanie [dot] miller [at] returnpath [dot] net or visit Return Path.


Sean Moffitt – Agent Wildfire Inc.
Sean is the President & Chief Evangelist for Agent Wildfire Strategy & Communications Inc. He is Canada’s Word of Mouth & Community-Building Expert and has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide. In his experience, he has led the direction of Canada’s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others. He speaks frequently on the subject of new marketing and media and you can also spot his rants and musings through his top-ranked blogs, Buzz Canuck, Spreads like Wildfire, and book “Wikibrands – Reinventing Your Business in a Customer-Controlled Marketplace”.


John Moore – Brand Autopsy
John Moore was formerly in marketing at Starbucks Coffee and Whole Foods Market. Today, through his Brand Autopsy Marketing Practice, John shares marketing advice with businesses aspiring to earn unwavering devotion from customers and employees. He is also the author of the well-read Brand Autopsy blog and the author of “Tribal Knowledge,” a business management book from Kaplan Publishing. John lives, works, and plays in Austin.


Steve Radick – Booz Allen Hamilton
Steve Radick is an Associate with Booz Allen Hamilton, a global strategy and technology consulting firm that works with clients to deliver results that endure. He is one of the leads for Booz Allen’s social media and Government 2.0 practice, working with clients to leverage a variety of social media strategies and tactics to increase collaboration, improve knowledge management, and foster virtual communities. Radick has worked with clients across the public sector to integrate social media like blogs, wikis, and social networking into their existing communication strategies and tactics. He was one of the co-founders of the Social Media Education Connection and was recently named one of PRNews’ 15 to Watch for in 2009. Steve was also a contributing author to the recently released Gov 2.0 book, “State of the eUnion, Government 2.0 and Onwards.” He blogs about his approach to social media and his experiences working with the government at


Andy Sernovitz –
Andy Sernovitz is the author of Word of Mouth Marketing: How Smart Companies Get People Talking and the fantastic blog “Damn, I Wish I’d Thought of That!” He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world’s greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.


Shiv Singh – PepsiCo
Shiv is global head of digital for the PepsiCo Beverages. Prior to that, he was the VP & Global Social Media Lead at Razorfish where he advised clients like Carnival Cruise Lines, Microsoft, Ford Motor Company, Starwood, Mercedes-Benz and Chanel on digital marketing and enterprise design. In September 2009, Shiv was featured on the cover of Ad Age and recognized as a Media Maven. His first book, Social Media Marketing for Dummies was published in October 2009. In addition to speaking at major marketing and digital conferences, Shiv has also been quoted in the Wall Street Journal, USA Today, Adweek, Ad Age, Associated Press and other publications discussing digital strategy and marketing. He holds a BS in Information Systems from Babson College and an MSc (Research) from the London School of Economics and Political Science where he focused on social network theory.


Scott Stratten – Un-Marketing
Scott Stratten is the president of Un-Marketing. Formerly a music industry marketer, national sales training manager and a professor at the Sheridan College School of Business, he has been running his “UnAgency” for eight years, which has become the place that companies such as PepsiCo, Adobe, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has more than 90,000 people following his daily rantings on Twitter and was voted one of the top influencers. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P. Diddy and Justin Bieber. Along with his international best-selling book “UnMarketing: Stop Marketing. Start Engaging,” he has appeared in The Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, and Fast Company and was just named one of “America’s 10 Marketing Gurus” by Business Review USA. That, plus $5 gets him a coffee anywhere in the world.


Debbie Weil – BlogWriteForCEOs and, Inc.
Debbie Weil is a corporate social media consultant (specializing in blogs and Twitter) and a sought-after speaker based in Washington D.C. Her clients include Global 100 and Fortune 500 companies. She is the author of the widely praised The Corporate Blogging Book published in the U.S. by Portfolio, and also in Italian, Mandarin Chinese and a UK edition. She has written BlogWriteForCEOs, a leading blog on social media marketing, since 2003.


Morgan Witt – JHG
Morgan Witt is Director of Digital Strategy at JHG (a division of Goble & Associates). Witt has decade of experience in integrated online marketing strategy. Prior to JHG, Morgan held Senior Strategist and Marketing Manager positions at Red Door Interactive, founded NOVOLOGIQ, a marketing communications consultancy and held senior-level marketing roles at Juice Media and Bluehornet, a Digital River company. In 2006 Morgan started, a music blog featuring global music news, reviews and videos.