Posts Tagged ‘social media’
How do you deal with customers and their digital devices?
From laptops on every table at Starbucks to businesspeople wheeling and dealing on smartphones at white-tablecloth eateries, the digital universe has become a real part of the restaurant experience. A few restaurants try to fight it, but most are finding ways to make it easier for patrons to phone, text and otherwise connect with the [...]
This week’s most clicked
Smashburger succeeds with social media; quickservice chains come up with more options for the morning; and some Starbucks locations will offer more than a caffeine buzz. Read about all this and more in this week’s top five most-clicked links in SmartBrief on Restaurants: Has Smashburger found the secrets to success? Restaurant CEO shares lessons in hospitality [...]
This week’s most clicked
Chick-fil-A cuts the fat in children’s meals; a history of Dom Pérignon; and how Subway generates its big media buzz. Read about all this and more in this week’s top five most-clicked links in SmartBrief on Restaurants: Chick-fil-A reduces calories and fat from children’s meals Yum! CEO shares leadership strategies Arby’s names former Dunkin’ executive to [...]
How to handle a negative online review
It’s human nature to want to defend yourself when online reviews take swipes at the restaurant you’ve spent years of time, toil and cash to build, but it’s almost always better to set your emotions aside and let the practical side of your mind take over before putting fingers to keyboard. Example: Atlanta barbecue-joint owner [...]
Kick off 2012 with a smart social media strategy
This guest post is by Andre Kay, CEO and CMO for Sociallybuzz, which provides social media management, marketing, fan page management and social media consultation. Sociallybuzz is designed to help brands, franchises, restaurants, nightclubs and retail stores with simple or advance social media development and marketing while delivering businesses and brands the greatest number of [...]
SmartBrief editors’ picks for holiday gifts
Over at SmartBlog on Leadership, there’s a lot of retweeting going on. Find out the reason. Gifts and winners are involved! Still holiday shopping? Restaurant SmartBrief’s inaugural gift guide to the rescue! Based on your clicks, the top gifts include: Dinner In The Sky dining experience Tickets to the Food Network South Beach Wine & [...]
3 campaigns to drive traffic after Black Friday
This post is by Andre Kay. He is the CEO and chief marketing officer for Sociallybuzz, which provides social media management, marketing, fan page management and social media consultation. Sociallybuzz is designed to help companies, brands and businesses with social media development and marketing while delivering businesses and brands the greatest number of options in [...]
Domino’s case study: How to blend traditional and social marketing
This post is by Andre Kay. He is the CEO and chief marketing officer for Sociallybuzz, which provides social media management, marketing, fan page management and social media consultation. Sociallybuzz is designed to help companies, brands and businesses with social media development and marketing while delivering businesses and brands the greatest number of options in [...]
Q-and-A with Krispy Kreme CMO Dwayne Chambers
Krispy Kreme has consolidated many of the local and regional marketing and advertising efforts that grew up through the years and focused more on using social media to keep the brand conversation going among the 75-year-old chain’s legions of fans. Restaurant-marketing veteran Dwayne Chambers has led the transition since taking over as chief marketing officer [...]
Monical’s Pizza sees the power of the personal in social media
Few people have a deeper understanding of the Monical’s Pizza brand than Lisa Chidichimo, who started at the Illinois-based chain 21 years ago as a server and now serves as its head of marketing technology. Back when she was serving pies and studying for her master’s degree, the company’s president visited her restaurant, knew her [...]
