Archive for the ‘Marketing’ Category
How to handle a negative online review
It’s human nature to want to defend yourself when online reviews take swipes at the restaurant you’ve spent years of time, toil and cash to build, but it’s almost always better to set your emotions aside and let the practical side of your mind take over before putting fingers to keyboard. Example: Atlanta barbecue-joint owner [...]
Kick off 2012 with a smart social media strategy
This guest post is by Andre Kay, CEO and CMO for Sociallybuzz, which provides social media management, marketing, fan page management and social media consultation. Sociallybuzz is designed to help brands, franchises, restaurants, nightclubs and retail stores with simple or advance social media development and marketing while delivering businesses and brands the greatest number of [...]
Food gift cards are expected to be popular this season
Gift-card sales are expected to be hotter than ever this season. Cards plastic and digital top the list of most-wanted gifts for the fifth consecutive year, and the National Retail Federation said consumers will spend more on gift cards this year than since before the recession. Data compiled by the blog Gift Card Granny shows [...]
3 campaigns to drive traffic after Black Friday
This post is by Andre Kay. He is the CEO and chief marketing officer for Sociallybuzz, which provides social media management, marketing, fan page management and social media consultation. Sociallybuzz is designed to help companies, brands and businesses with social media development and marketing while delivering businesses and brands the greatest number of options in [...]
Domino’s case study: How to blend traditional and social marketing
This post is by Andre Kay. He is the CEO and chief marketing officer for Sociallybuzz, which provides social media management, marketing, fan page management and social media consultation. Sociallybuzz is designed to help companies, brands and businesses with social media development and marketing while delivering businesses and brands the greatest number of options in [...]
Last-minute ideas for Halloween promotions
The National Restaurant Association predicts that 20% of Americans will order takeout or delivery from a restaurant this Halloween, and 16% will go out to celebrate at a bar or restaurant. NRA recently surveyed about 1,000 American adults about their plans for Halloween. This year, Halloween falls on a Monday, which is the least popular [...]
Fancy salt, a hungry burglar and foodie trivia through the years
This week’s offbeat food stories include tales of restaurants that took a hit and came up swinging. One eatery is suing online directory Dex Media because of a derogatory listing, while a New York City coffee shop plans to go nowhere, despite the fact that Starbucks is taking over its digs. Salt is salt. Or [...]
When other restaurant concepts come too close for comfort
Have you ever walked into a restaurant and immediately felt déjà vu? Lawyers for burger chain In-N-Out got that feeling recently when they noticed strong similarities between the look, feel and menu styling of their client’s establishments and Aberdeen, Md.-based Grab-N-Go. Eater and Huffington Post both reported on the lawsuit that In-N-Out’s lawyers filed against [...]
Q-and-A: Getting the word out to a small market can yield big results
Mike Rastrelli is the proprietor of Rastrelli’s Restaurant, an independent eatery in Clinton, Iowa. Rastrelli’s Restaurant began participating in Dine Out For No Kid Hungry, then called the Great American Dine Out, in 2010, when it donated a portion of proceeds from spaghetti dinners and raised $500. Rastrelli used his weekly radio talk show and an endorsement from [...]
How to sell wine to your diners in a recession
SmartBrief recently talked with Jeff Riggs, a sales representative with Summit Distributing, which is part of Beverage Distributors Co. Riggs has been a sales representative for the past 10 years with BDC and works predominately with restaurants. In the past decade or two, we’ve seen Australia, New Zealand, Chile and Argentina break through to U.S. [...]
