About the author: Rob Birgfeld
Is Norm killing your check-in strategy?
By now, we’ve all heard about how location-based networks are taking off. Foursquare, Gowalla, SCVNGR and now, of course, Facebook are all part of a new landscape filled with marketing opportunities. Part of what makes these services fun and attractive to consumers are the game mechanics. While I’m personally convinced that there is a “Rob [...]
Nick Sarillo on leadership, staffing and social media
Nick Sarillo is the founder and CEO of Nick’s Pizza & Pub, located in Crystal Lake, Ill., and Elgin, Ill. This year, Nick graced the cover of Inc. magazine as the “Blue Collar Millionaire” and has been driving success with a unique leadership style. His leadership has helped his restaurant develop a set of innovative [...]
Secrets of restaurant marketing with Foursquare: Questions for AJ Bombers
If you’re in the restaurant industry and you’ve heard of Foursquare, then there’s a strong chance you’ve heard of AJ Bombers. The restaurant and bar’s innovative Foursquare marketing efforts have been covered by The Wall Street Journal and various other newspapers, trade pubs and blogs. But what I’ve found fascinating is how Foursquare — the [...]
3 mobile technologies your restaurant can benefit from
The phone is quickly becoming an ally to restaurateurs looking to build visibility and customer loyalty — and ultimately drive revenue. This was evident at this year NRA Show 2010, as panels of providers and practitioners shared the merits of our increasingly mobile world. Today, cell phones are used more for data than for calls, [...]
Getting active on Yelp — Restaurants address and respond to negative reviews
Are restaurateurs interested in taking advantage of Yelp? A standing-room-only session at NRA Show 2010 (where I was held at the door for the first 10 minutes due to fire code restrictions) answered that question quickly. Luther Lowe, Yelp’s omnipresent manager of business outreach, spoke to a room full cof curious (and sometimes frustrated) restaurant [...]
