By on September 30th, 2014 | Comment on this post

The CEOs of three major advertising industry associations shared a stage on the second day of the Interactive Advertising Bureau’s MIXX Conference, using the occasion to announce a new accountability organization to tackle ad fraud, piracy and malware.

The jointly managed group will have its own board and leadership, and it will be tasked with establishing industry principles and holding companies accountable to them. The goal, according to the IAB’s Randall Rothenberg, is to “weed out ad fraud from the digital supply chain.”

Bob Liodice of the Association of National Advertisers, Nancy Hill of the American Association of Advertising Agencies and Rothenberg also discussed what has been an eight-year partnership among the organizations spanning initiatives. Despite having different agendas and not always seeing eye-to-eye, each emphasized that collaboration is necessary in order to achieve progress on issues ranging from policy to industry standards.

“We woke up and realized we can’t do it alone.…

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By John Keyser on September 30th, 2014 | Comment on this post

As leaders, we have many pathways to help our team members. What is the best approach? That may depend on the individual. Regardless of the path we choose to be helpful, when we believe in the people with whom we work, it can be magical.

My friend Kerry Douglass, a spiritual director, composer, and musician, writes about the beauty of knowing and being known by another person. She has seen the transformation of
individuals when they find they are accepted. She told me she finds confidence and courage to share her gifts with others when she is reminded of her uniqueness, creativity and
resourcefulness.

Acceptance as we are is very powerful. Being believed in can be deeply gratifying and energizing.

If we believe in our team members, if we show that we accept them and trust them for who they are, and we give them clarity of our expectations and goals for them, they will work hard to live up to our level of trust.…

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By on September 30th, 2014 | Comment on this post

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the first post of the series, 4A’s Chief Marketing Officer Alison Fahey, a former executive at Adweek, discusses how her job as evolved since starting in March, the challenges facing advertising agencies and how the 4A’s is trying to serve its members and stay ahead of industry developments.

Be sure to join SmartBrief’s e-mail list for daily updates on advertising, Web marketing, mobile, social media and more.

What was the transition like coming to the association world from consulting and editing/publishing a trade magazine?

faheyphotoI think it’s a good thing I didn’t come here straight from running a newsroom. Having a couple of years on the business side, and then a year of consulting, I gained a better understanding of working with “clients.” Here, our members are our clients and we need to constantly look for better solutions for them.…

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By Lee Frederiksen on September 30th, 2014 | Comment on this post

Have you ever sat through a keynote address or read a book from a thought leader in your industry and wondered how they achieved their status? If so, you aren’t alone. In fact, we found ourselves asking this question so frequently that we decided to conduct extensive research on the topic. We wondered: What makes these experts so appealing to buyers? How did they rise to their level of fame? What types of benefits are they bringing to their firm?

To answer these questions, we interviewed 130 prominent industry thought leaders — Visible Experts, as we call them. We also surveyed over 1,000 buyers of expert services to get a perspective from the other side of the equation. Our findings proved that these industry stars are even more beneficial to their firms than we originally anticipated.

Over 60% of experts interviewed revealed two key benefits: Brand building, and growth and business development.…

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By on September 30th, 2014 | Comment on this post

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 190,000 business leaders. We run the poll question each week in our e-newsletter.

Last week, we asked: Which type of skill do you value more in your team members?

  •  Technical — being an expert at their work is key: 18.03%
  • Functional — skills like leadership and problem solving are most critical: 81.97%

It’s the soft skills that matter. While it’s great to be a domain expert in your field, clearly leaders value functional or soft skills more. Those soft skills can be applied to a broad array of issues, opportunities, and challenges and people who possess those skills are easier to move around the organization to solve other problems. What gets even more interesting is thinking beyond functional skills to “role-based skills” like devil’s advocate, cheerleader, driver, etc. Leaders who can manage all three critical types of skills are much more likely to succeed than those who stay focused solely on the technical competencies.…

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