By SmartBrief Editor on March 25th, 2015 | Comment on this post

This post is sponsored by PEL, LLC.

Mike Sotak is the president and chief executive officer of PEL, LLC. He has more than 22 years of experience in the medical products industry. Prior to joining PEL he spent six years as an executive with Invacare, headquartered in Elyria, Ohio. In this interview, Sotak discusses some of the challenges of the device manufacturing industry and how technology is shaping the future.

Question: What is the biggest challenge the O&P industry faces in getting fair Medicare reimbursement for their products? What can be learned from others in health care about making the reimbursement process easier?

Mike Sotak: One of the biggest challenges O&P professionals face is getting reimbursed for the total cost of delivering a device to a patient. The current reimbursement model does not separate the patient care service provided and the cost of the device. O&P caregivers are challenged to demonstrate the value they provide in bringing about desired patient outcomes and the service costs associated with properly delivering a device to a patient.…

(read more…)

By Adam Chiara on March 25th, 2015 | Comment on this post

social networkWith the evolution of social media, professors and students are now able to forge a lifetime of mentorship and friendship if they do it right.

After all, having the ability to mentor students is one of the great honors of being a professor. And now with the emergence of social media, that bond does not have to end when the course is over.

Sure, students could always email or visit a professor after they graduate. I did with many of mine. But as time ticks by, it’s easy to lose that meaningful connection with someone who helped shape your life in so many ways.

Teaching a social media class, I naturally connect with many of my students on Linkedin, Twitter, and Google Plus. However, it’s not enough to just “connect” with former students on these platforms. That’s really no different than having their names sit dormant in your address book.…

(read more…)

By Young Entrepreneur Council on March 25th, 2015 | Comment on this post

The Young Entrepreneur Council is an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Read previous SmartBlogs posts by YEC.

If you enjoy this article, join SmartBrief’s e-mail list for our newsletters on small business and entrepreneurialism.

Q. What is one thing I can do to inspire my team to work harder than we have been in order to meet goals without damaging morale?

yec_Nicolas Gremion21. Have a clear finish line

One of the best things about running a marathon is hitting that finish line, which everyone participating knows is 26.2 miles away. Likewise, make sure your team knows where your finish line is, and what they’ll get for crossing it (a break, for example). This will act as a motivator. Having no (or an improbable) finish line can be very damaging.…

(read more…)

By Allyssa Kaiser on March 25th, 2015 | Comment on this post

There’s an industry gathering for everything these days: Cannes, CES, Social Media Week, and my new personal favorite, South by Southwest.

Although all tend to appeal to marketers, CES historically has been the most technology-driven, whereas SXSW has owned the culture and entertainment space (due to its three-pronged nature of Interactive, Film and Music). However, this year’s festival seemed particularly focused on technology — virtual reality, mobile shopping apps, and beacons dominated sessions and conversations.

Technology and advertising have long gone hand-in-hand. From radio to TV and the Internet, innovation has undoubtedly affected the context in which brands reach their consumers. More interestingly, I’d argue, is the influence of technology on media.

Millennials are particularly familiar with the evolution of media. We’ve been through it all — from e-mail to chat rooms to Myspace and Facebook, YouTube and Snapchat, Twitter and Instagram, and — gasp — Meerkat.

Rather than focus on what wearables or beacon tech means for consumers, at SXSW, I chose to learn more about the future of distributed media, in a session led by BuzzFeed’s Summer Anne Burton.…

(read more…)

By on March 25th, 2015 | Comment on this post

Whether your brand is already off and running with mobile ordering, or you’re still figuring out how to make it work, technologies such as NFC, QR codes, Bluetooth Smart, Wi-Fi, geo-fencing and in-app check-ins are here to stay. And they have the potential to transform both the brand and its operations.

Combined, these technologies and techniques make up a class called “mobile presence technologies,” which can communicate a customer’s proximity to a restaurant location.

This year, we will undoubtedly see brands adopting automatic or user-prompted technologies to signal to communicate wirelessly, from the customer to the kitchen. With technologies such as Bluetooth Smart, Wi-Fi and geo-fencing, a restaurant’s branded mobile app can trigger an order automatically when the customer crosses a predefined perimeter or physically arrives on-site. Sound a little too sci-fi? It’s not. Just as map and navigation systems can tell customers how to get to your location, the technology can be used to geo-fence, establishing a technological perimeter around your location.…

(read more…)