By Jamie Gutfreund on October 22nd, 2014 | Comment on this post

A commonly cited definition of insanity is “doing the same thing over and over again but expecting a different result.” In today’s fast moving business environment, however, the new definition of insanity should be “doing the same thing over and over again and expecting the SAME results.” That definition is especially applicable when trying to engage Generation Y.

Worldwide, there are 2 billion Global Ys (GYs) – a powerful consumer group between the ages of 18 and 34 who will represent more than $2.5 trillion in spending by 2020. This generation respects and expects innovation; more than 60% claim innovation is one of the most important qualities they look for in the brands they support.

With a little more than half the world’s population under age 30, the need to build brands that reflect millennials’ forward-thinking, creative characteristics is intensifying. Brands that understand GYs’ preferences, goals and aspirations will have a competitive advantage.…

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By on October 22nd, 2014 | Comment on this post

Digital technology in the food world isn’t just about putting tablets on tables and giving smartphone users new ordering and payment options. It’s also about digital employee training programs that teach proper procedures, provide insights for human resource departments, boost sales and give employees a way to fit classes into their schedules without disrupting business.

“The biggest thing technology has brought is standardization,” said author and consultant Allan Barmak, whose firm creates custom training programs for businesses including restaurants. Typically, a new hire will train under an experienced employee, who will be working a shift while also trying to teach the trainee how the job is done, Barmak said. “The challenge is that the company has to trust that the person is teaching the right things and the company-approved message.”

Online courses that new employees take before they start give each new hire the same introduction to the job and the way the company wants things done, and with video-based training and webinars, the company controls the training session from beginning to end, he said.…

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By Stephanie Scotti on October 21st, 2014 | Comment on this post

You prepare. Practice. Revise. Prepare some more. Practice again. You have a solid presentation ready to go. And yet somehow, it all falls flat when the camera rolls. And you just don’t know why.

When presenting “on camera,” what you don’t know can hurt you. Fortunately, there are a few trade secrets that can make the difference between mayhem and magic. With the help of trusted colleagues Glenn Gautier (executive producer, 2+Communications), and TV host, media trainer Scott Morgan (The Morgan Group) below are 12 tips (plus a bonus!) that will ensure the camera hangs on your every word.

 

#56956844 / gettyimages.com

 

Remember, appearance matters

1. Use caution with color. Be sensitive about the colors you choose to wear: avoid green (if you will be speaking against a green screen), black, white, or bright red. Another no-no: shiny fabrics or busy patterns like houndstooth. Women look good in jewel tones with simple, matte jewelry.…

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By Joseph V. Gulfo on October 21st, 2014 | Comment on this post

I was having a cup of coffee with a former work colleague who lamented over what happened at a meeting with his employer when the CEO said many things that were, shall we say, less than inspiring. The episode really called into question the leadership of the CEO in the eyes of my friend and his colleagues.

I stressed to my friend that, if he wanted to thrive there, he needed to look past this one event and try to find something about the CEO that inspires him and gives him confidence because you cannot work for someone for whom you have no respect. Consider this the worst that this individual can be, and remember that you got through it, and move on.

Contradicting myself, I then laughed and quoted the movie “Starman,” in which Jeff Bridges’ character tells a government alien-life investigator why his kind are interested in our kind — “Humans are a strange species … you are at your very best when things are at their worst.”

My friend quickly said, “Not all humans.”

That is very true.…

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By Mairead Ridge on October 21st, 2014 | Comment on this post

Social media has matured into a mandatory marketing channel for brands. Today’s leading social networks have advanced advertising tools, social commerce features and mobile capabilities. The channel has come a long way toward proving ROI for businesses — and it still has plenty of untapped potential.

With all the shiny new tools and platforms digital marketers can use to maximize brand social efforts, the holiday shopping season will be a test of their ability to influence consumers and score a slice of the estimated $650 billion spent before the year’s end.

Offerpop analyzed data collected from more than 100 domestic and international digital marketers, and discovered marketing departments of all sizes are investing more in social media this year. In fact, 67% have already committed to a larger investment in social media than last holiday season.

But where is that budget going? What efforts, platforms, end goals does the increased budget support?…

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