New report recommends using entrepreneurial markers to launch
Food marketers often fixate on whether certain consumer behaviors represent long-term trends or passing fads: This is with good reason, since understanding when to invest in signals from the marketplace can spell the difference between success and expensive failure. The fixation on distinguishing between trend or fad derives from what in our experience are two major causes: a) the packaged food industry’s very high failure rate in product innovation (which has created a deep, unconscious concern with over-investing in any short-term play) and b) the slow-speed-to-market averages in CPG new product development, which make the risk of arriving at the shelf just as a fad is fading into obscurity (or into a niche opportunity) terrifying for managers.
Because of their failure rate with new products and slow-to-market processes, food companies fear jumping aboard short-term phenomena (“fads”) too late — ironically, making them overly cautious and typically causing them to miss major opportunities.…
If you’re starting your business, you’ll know that writing a comprehensive business plan can be time-consuming.
While you may eventually need a business plan in order to apply for a loan or obtain funding, do you really need to get all your ideas in perfect order before you start up? What if you’re still testing different ideas and what if you’re bootstrapping your business?
Enter “lean planning.”
Lean planning is a set of tools for discovering a business model that works, building an action plan to test your assumptions, creating financial models and a plan for a viable business, and tracking your performance so you can adjust your plan on the fly, quickly and easily.
The lean planning methodology doesn’t replace the business plan, it simply includes the steps that happen before – and in some places instead of – the formal business plan document.
Of course, you may need to deliver a formal business plan to someone at some point, especially if you are raising money for your business.…
Tech Tips is a content collaboration between SmartBrief Education and GreyED Solutions.
Checking for understanding at the most basic level in the classroom has historically included teachers observing the body language of his or her students. Are they making eye contact? Are they nodding and showing indications that they are following the concept being discussed, or are they staring quizzically at you with a furrowed brow? When instruction shifts in the classroom to a more personalized and digital approach, teachers find that they are observing and facilitating a class of heads that are bent down into devices.
Leveraging technology is an excellent way for teachers to address this, using formative assessments through any number of digital tools to check for student understanding. The benefits to this are great; allowing teachers and students real time feedback to aid in the modification and personalization of instruction in the classroom. Embedding these conversation and the necessary training for teachers to feel comfortable utilizing these practices in an essential component to successes in your 1:1 classrooms.…