Posts Tagged ‘corporate communications’
Jackson Nickerson, on what the elections can teach us about corporate communications
Jackson Nickerson is a professor of organization and strategy at the Olin Business School at Washington University in St. Louis, director of the Brookings Executive Education program and a nonresident senior fellow in Governance Studies at the Brookings Institution. His new book, “Leading Change in a Web 2.1 World,” describes a set of guidelines and [...]
Storytelling can make your values come alive
Employee engagement initiatives — especially ones that involve values — can only go so far when they are simply driven down from the top. At best, they are perceived by the entire community as gee-wouldn’t-it-be-nice academic exercise. At worst, they are received as inauthentic mandates from a leadership team that just doesn’t get what’s really [...]
How to use social media to enhance engagement
Social media has become such an exciting tool for enhancing corporate engagement in recent years. It lowers the barriers of communications immensely by promoting brainstorming, trust and networking opportunities throughout the organization. It gives employees that essential feeling of belonging to a community. But as any shop teacher will tell you, tools are great. Just [...]
12 steps to implement essential change
For about a decade now, companies that want to make a difference in corporate culture, recruitment, retention and innovation have turned to employee engagement as a solution — a big, shapeless, hard-to-quite-quantify solution. But at Melcrum’s Employee Engagement conference last week, Bob Kula, senior director of corporate communications for Conagra Foods, showed how implementing the [...]
