SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the third post of the series, Interactive Advertising Bureau Vice President Anna Bager discusses how video is reshaping the digital advertising landscape and how IAB works to stay on top this ever-changing space.

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We’re chatting with you on the second day of Ad Week, so let’s start with that. What do you see as the big takeaway from this year’s events?

The conference that we’re putting on here is focused on art, beauty and invoking emotion in people. There’s been so much talk about automation and technology in industry, and it’s a big part of what we do, and it can be a great help. But it can also lead to tools that create something artistic. (read more…)

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the second post of the series, Mobile Marketing Association CEO Greg Stuart discusses how he turned around the organization amid financial turmoil, why mobile is reshaping advertising and what industries stand to see the most disruption from emerging technologies.

Be sure to join SmartBrief’s e-mail list for daily updates on advertising, Web marketing, mobile, social media and more.

What is the current state of mobile marketing, and where do you see it heading from here?

There’s no question that mobile is relevant, important and matters. How to take advantage of that and exactly what to do remains perplexing for marketers.

Greg Stuart - PhotoI’ve done some modeling on what happens when one marketer figures out mobile before another marketer, and those models suggest that a big marketer who takes first-mover advantage could literally add $1 billion to $2 billion to their market cap as a result. (read more…)

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the first post of the series, 4A’s Chief Marketing Officer Alison Fahey, a former executive at Adweek, discusses how her job as evolved since starting in March, the challenges facing advertising agencies and how the 4A’s is trying to serve its members and stay ahead of industry developments.

Be sure to join SmartBrief’s e-mail list for daily updates on advertising, Web marketing, mobile, social media and more.

What was the transition like coming to the association world from consulting and editing/publishing a trade magazine?

faheyphotoI think it’s a good thing I didn’t come here straight from running a newsroom. Having a couple of years on the business side, and then a year of consulting, I gained a better understanding of working with “clients.” Here, our members are our clients and we need to constantly look for better solutions for them. (read more…)

In February, SmartBrief’s SmartBlog on Leadership and the folks at Switch & Shift combined for 31 posts in a quest to help people in business improve their communication. This week, we turn to workplace morale. Starting today, both sites will be posting all week, with the SmartBrief on Leadership newsletter linking you to some of the best posts starting Tuesday, June 10, through next Monday.

Keep track of the series here, including the full list of contributors.

What’s the series about? Well, we all are familiar with the unfortunate realities of today’s workplace. Yet what we don’t promote enough are those who are making work joyful, meaningful, worthy of the time devoted to employees’ craft. So in the spirit of promoting what works for businesses regarding workplace morale, Switch & Shift and SmartBrief want to positively exploit the ideas or those companies who are doing workplace morale right by creating amazing cultures that yield tremendous results. (read more…)

Interviews and panels at conferences tend to go one of two ways: The speakers are engaging, prepared, skillful and interactive, or they are dull, don’t mesh well with each other and have little new to say. In both cases, and even on all but the best of the best panels, the speakers are all tremendously confident their opinions and projections are correct, and they substantively agree with one another.

Keep this in mind when I say that, having gone to dozens of panels over three years at the Milken Institute Global Conference, I’m having trouble recalling any panelist ever saying, “I don’t know” in response to a question about a relevant, if tricky, aspect of the business. And I’m certain I’ve never heard anyone say it multiple times like J. Crew CEO Mickey Drexler did Wednesday during his interview session.

First, some background. Let’s not pretend Drexler lacks self-confidence or doesn’t take stands. His continued use of “this is just my opinion” was more of a weapon than a disclaimer — closer to a “this isn’t hard data but I’m right anyways” approach. Drexler is an unconventional but tremendously successful figure in the industry. (read more…)