SmartPulse — our weekly nonscientific reader poll in SmartBrief on Small Business — tracks feedback from small-business owners. We run the poll question each Thursday in our e-newsletter.
Last week, we asked: What do you think about Google+?
- I’m not interested; I need another social media account like I need a hole in my head: 46.30%
- I have an account but haven’t done much with it: 22.22%
- I don’t have an account, but I look forward to getting one: 18.52%
- I’ve already signed on and can’t wait for branded accounts to become available: 12.96%
I totally understand and empathize with this response. As much as I like technology and social media, there are only so many hours in a day. That said, a recent Copyblogger article about Google+ gave me serious pause, particularly the part about how sharing content on Google+ factors into Google’s search rankings.
If your business relies on the Internet as part of its marketing strategy, it might be prudent to check out Google+. Whether it benefits your company remains to be seen, because it’s still pretty new. I’m only suggesting that you don’t delete your invitation without giving it a try. It is Google, after all.
Sharlyn Lauby is the HR Bartender and president of ITM Group.
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If you could spare a moment to crawl out from your Google+ Circles, Hangouts, Huddles, Teepees, or whatever else is going on over there on the newest social network unnecessarily clogging our beloved Tubes, I'd like to call your attention to G+'s dismissal of business accounts, an issue that is irritating anyone with a brand to promote.
What I've notice is that google plus has only caught the attention of internet marketers and SEO. Taking advantage of it's features but it has not caught what other social network/media does.