Brogan offered tips for small businesses looking to ramp up their marketing plans.
- Get a website and establish yourself online. Brogan said 60% of U.S. businesses are not online in any fashion — a huge mistake in an age in which most people rely heavily on search engines to find information about businesses.
- Invest in modernized Web design that’s optimized for search. Many businesses are still relying on techniques from the 1990s, including Adobe Flash — which isn’t recognized in Google’s search algorithms.
- Facebook doesn’t constitute an online presence. Brogan compared businesses that rely on Facebook pages as their “website” to people who would call a hotel room their “home.” Like a hotel, Facebook doesn’t allow the complete customization you would find in your home — plus, it can kick you out whenever it wants. Facebook is where you congregate fans and reach out to them, but a website is where you establish your identity, Brogan said.
For more, view Brogan’s interview.