Comments on: How to use social media to enhance engagement

By: Olive Musinski

Olive Musinski — Fri, 04 Nov 2011 15:07:30 +0000

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By: IntranetLounge

IntranetLounge — Sun, 11 Apr 2010 22:57:03 +0000

How to use social media to enhance engagement…

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By: SmartBlog on Workforce » Where HR goes to lawyer up

SmartBlog on Workforce » Where HR goes to lawyer up — Mon, 22 Mar 2010 15:02:05 +0000

[...] The questions from the audience worried me more — especially the one about setting up fake profiles to monitor union organizing activity. Is that really the best use of this technology HR people can think of? If so, check out Martha Finney’s recent post on social media and employee engagement. [...]

By: fabio annovazzi

fabio annovazzi — Fri, 19 Mar 2010 12:08:26 +0000

At the risk of appearing out of sync with prevalent opinion, and as mentioned in The Economist, the Social Notworking Site issue is an issue.

Engagement, in my opinion is very dangerous as a "goal". It should be regarded as a "means" to achieve more concrete and measurable goals.

I enjoyed the article thiugh

By: David Hale

David Hale — Fri, 19 Mar 2010 09:12:59 +0000

It's all about transparency and allowing good and bad things to be written about one's company. Yes, i agree with the spying aspect, as far as employers trolling sites for their employee's resumes. That's ridiculous. I teach social media and Internet marketing in several colleges and through my won training organization predominatly to small business owners. Transparency, is one of the biggest hurdles for a business owner new to social media/networking to jump over. It is only human to want to put the kabash on anything bad being said, even from an employee. But, this also lends a great opportunity for the business to turn the tides.

I will now step down frommy soapbox.

Dave Hale

By: Steve Romero, IT Gov

Steve Romero, IT Gov — Thu, 18 Mar 2010 16:05:24 +0000

Interesting post Martha. It is far more optimistic than the one you will find on the Harvard Business Review titled: Should honesty be the policy in your office? http://bit.ly/bTmspU . It suggests numerous downsides to the social media-induced "obliteration" of the line between personal and professional lives. I would love to know your thoughts. Steve Romero, IT Governance Evangelist http://community.ca.com/blogs/theitgovernanceevan...

By: Steve Vranes

Steve Vranes — Thu, 18 Mar 2010 15:36:56 +0000

I really like this post, two things that really stand out:

1. Don’t punish your people for speaking their minds. This is a major issue in corporations, punishing people for speaking their minds is a fast way to thwart innovation and productivity. Encourage your employees to communicate openly, this will help solve problems more efficiently. Employees will not hold on to frustrations if they are allowed to communicate their concerns.

2. Don’t spy. If you act like big brother, you will only exacerbate the problem. Monitor your brand online, but beware of punishing people for any little comment they make about their workday. You will probably make things worse if you take on the spying role. Employees are simply moving after hours conversations to the web, this is actually going to happen more and more. The key is to engage with them and have a two-way dialogue.

Thanks again for the post.
-Steve

By: Social Media and Employees | Pair of Shoes Marketing

Social Media and Employees | Pair of Shoes Marketing — Thu, 18 Mar 2010 13:38:29 +0000

[...] Read Article: http://smartblogs.com/workforce/2010/03/16/how-to-use-social-media-to-enhance-engagement/ [...]

By: Leveraging social media to enhance engag… « A Wider Lens

Leveraging social media to enhance engag… « A Wider Lens — Wed, 17 Mar 2010 18:05:19 +0000

[...] http://smartblogs.com/workforce/2010/03/16/how-to-use-social-media-to-enhance-engagement/ [...]

By: Martha Finney

Martha Finney — Wed, 17 Mar 2010 15:43:28 +0000

Hi Bret: Good questions. I suppose that it's all in the employer's intent. I know specifically of one employer who prowls job search sites looking for his staff's resumes (now that's what I would call spying, in addition to "don't you have anything better to do, like, say, reading up on being a decent boss so people don't actually have to put their resumes out there?").

If there is someone within the organization who gets perverse ya-ya's looking online for employees behaving inappropriately, you've got a culture issue that needs to be addressed. (Whoever thought we'd be talking about schools spying on their pupils?)

As for individuals, it goes without saying to keep your clothes on and lampshades off your heads. But in this particular blog posting, I was speaking directly to those in charge of culture cultivation, not individuals whose stupidity knows no bounds!