http://smartblogs.com/leadership/2010/03/03/the-sustainable-model-we-already-have/ Engage. Innovate. Discuss. Fri, 25 May 2012 03:19:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://smartblogs.com/leadership/2010/03/03/the-sustainable-model-we-already-have/#comment-42862 Rudy Vetter Fri, 05 Mar 2010 18:03:25 +0000 http://smartblogs.com/workforce/?p=4013#comment-42862 At the Dial Corporation a multifunctional team led buy the VP Sustainability (myself at that time) created an employee activation program called "ecommitment". Backed by the CEO and transported/supported by the functional leaders the program found fast adoption by employees. Internal communication most of the time in the hands of HR or a corporater communication team are key to get people activated and to maintain their engagement on a high level. There are great simple tools out there to motivate employees to deliver their own contribution to the corporate sustainability mission. Just to name one: ecobutton, a PC energy saving device from the UK (info: ecovation@ymail. com) that allows users to decide about sleeping time of their PC. However still way to go with two key priorities HR can influence:(1) Budgetting: If sustainability is a new endeavor someone need to pay for it. Chance for HR to step up and to book it under investments into morak and motivation. (2) Bonus Systems: Especially for energy and material intensive corporations todays bonus systems do not honor efforts to use less of both. However things are on the move from top-down commitment to bottom-up grassroots approach. Companies start to understand and HR plays a key role to be mediator and accelerator of that process internally. At the Dial Corporation a multifunctional team led buy the VP Sustainability (myself at that time) created an employee activation program called "ecommitment". Backed by the CEO and transported/supported by the functional leaders the program found fast adoption by employees. Internal communication most of the time in the hands of HR or a corporater communication team are key to get people activated and to maintain their engagement on a high level.
There are great simple tools out there to motivate employees to deliver their own contribution to the corporate sustainability mission. Just to name one: ecobutton, a PC energy saving device from the UK (info: ecovation@ymail. com) that allows users to decide about sleeping time of their PC.
However still way to go with two key priorities HR can influence:(1) Budgetting: If sustainability is a new endeavor someone need to pay for it. Chance for HR to step up and to book it under investments into morak and motivation. (2) Bonus Systems: Especially for energy and material intensive corporations todays bonus systems do not honor efforts to use less of both.
However things are on the move from top-down commitment to bottom-up grassroots approach. Companies start to understand and HR plays a key role to be mediator and accelerator of that process internally.

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