Chances are, if people are thinking something, at least some of them are also writing it online. Steve Boese explains how this is happening in the world of hiring practices with an example of higher education history academics and an online forum they use to discuss the ins and outs of their adventures in applying for jobs in the field. He goes on to explain how these online conversations can hurt and help employers.
You must pay attention to what people are saying online about your company’s application and hiring processes. When negative comments come up, you can — as Boese recommends — get online and post information that answers questions and addresses concerns. You also can take the posts as constructive criticism and use them as a starting point for improving your hiring process.
Do you know what people are saying online about your company’s hiring process? Have you used online comments to help improve the process?
Image credit, pagadesign via iStock
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As an HR professional that has recruited for years, now searching for a job, I have had my eyes opened to what employers are communicating to applicants. It is not pretty! There have only been 2 employers that had a user-friendly on-line application process and followed through on what they said during the recruitment process. This speaks volumes about their brand! Before an employer selects on applicant tracking system, they should view the system from an applicant's perspective. Also, employers need to do what they say they are going to do to preserve their reputation.