It’s a truism that job interviews should be as much about finding the right employer as selling your own qualifications. But workers are often confused about what that means in practical terms. In today’s first link, Scot Herrick shares a few questions to help you find out.

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Over at Punk Rock HR today, Laurie throws out a thought-provoking question about the role “likability” should play in a hiring decision. “How can you hire a nice person but avoid the trappings of sexism, racism, and other illegal behaviors? Can you hire someone who isn’t the strongest candidate but is 100% nicer than best and most qualified candidate?”

My take: Being “likable” is a qualification, for many jobs at least. You don’t have to rely on your gut, though, to determine if someone has the right personality for a job. It should be evident in their accomplishments, or lack thereof. True jerks tend to have a hard time being effective, at least over the long haul.

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SmartPulse — our weekly reader poll in Smartbrief on Workforce — tracks feedback from leading managers and HR practitioners. We run the poll question each Wednesday in our e-newsletter and feature analysis from SmartBrief on Workforce Senior Editor Mary Ellen Slayter on this blog.

Last week’s poll question: In a layoff, who is usually more stressed?

  • The worker losing their job, 82%
  • The manager delivering the bad news, 18%

It’s obviously way more fun to hire people than let them go, and studies have found that managers who have to handle layoffs experience physical signs of stress. Still, I’m with the majority of you who think the person who no longer has a paycheck has the worse of this stick.

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Today’s guest post is by Shama Hyder, president of Web marketing firm Click to Client.

OK, so you’ve heard that social media sites such as Facebook, Twitter and LinkedIn can be great resources to tap into as part of your job search, as millions of people — and companies — are accessing them daily. However, if you’re like lots of people who have little or no experience using them, it can feel a little overwhelming and you may have difficulty knowing where to begin.

Here are three practical tips for getting the most out of social media tools during your job search.

  • Start with a purposeful profile. There are two big mistakes job seekers make when they use social media: They are either too aggressive or too passive. They may network online mainly to test the waters, but there is no strategy involved. When you see their profiles on Facebook or LinkedIn, they represent a rainbow of interests and aims with no focus.
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