Marva Goldsmith, a personal branding expert based in College Park, Md., is among the dozens of great presenters at the Society for Human Resource Management’s annual conference in New Orleans June 28-July 1, which is our featured event this month. SmartBrief on Workforce Senior Editor Mary Ellen Slayter recently spoke with Marva about what personal branding means for HR leaders. An edited transcript of that conversation follows.
MARY ELLEN: Why should your typical HR person care about personal branding? What does that phrase mean exactly?
MARVA: The term “personal brand” is believed to have first appeared in the August 1997 issue of Fast Company magazine, in an article written by Tom Peters. He wrote, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Personal branding is a way to clarify and communicate what differentiates you from others in your field in order to leverage those differences to achieve a specific goal. (read more…)
Telecommuting is always a hot topic among SmartBrief on Workforce readers. We often write about how to best manage your remote workers, but one of today’s bonus tracks focuses on how to make your own case for working at home, at least part time.
- Asking your boss if you can work at home
- Juggle more balls, without dropping any of them
- 25 ways you’re killing your job search
Image credit, danwilton, via iStock (read more…)
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