Author Archive

Insights Contributor

What if CAE meant Certified Association Entrepreneur?

Jeff De Cagna, FRSA, is chief strategist and founder of Principled Innovation LLC, and editor-at-large of SmartBlog Insights. Widely recognized as an association community thought leader, Jeff is the executive producer of the Principled Innovation Blog and Podcast and also posts on Twitter as @pinnovation.
Last month, I was the keynote speaker at the Ohio Society [...]

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Insights Contributor

The Easy Button

Vanessa LaClair, CMP is president-elect for MPI NENY, and the event coordinator for IPPNY, a trade association in Albany, N.Y. Connect with her on LinkedIn and Twitter.
Conference season is in full swing.  Right about now, planners and suppliers in the meetings industry are wishing for one of those “easy” buttons from Staples instead of the [...]

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Social Strategies for Associations – Choreography (Part 7)

Deirdre Reid, CAE is an association consultant, speaker and trainer focusing on member engagement and social media at Deirdre Reid LLC. Connect with her @DeirdreReid.
Umair Haque, in his Harvard Business Review post, From Social Media to Social Strategy, believes social strategies will change the essence of organizations and social media tools can be a catalyst [...]

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Staffing Continuity, Flu Shots and Workplace Wellness

Janet McNichol, SPHR, CAE, is the Human Resources Director at the American Speech-Language-Hearing Association. She is passionate about health and wellness and blogs about her experience managing ASHA’s program at Inside Workplace Wellness. — where this post originally ran. Connect with her on LinkedIn or  Twitter at @jmcnichol.

I was asked [...]

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Insights Contributor

Will Social Media Sites Replace Websites?

This SmartBrief Insights guest post comes from Maggie McGary. Maggie is the Online Community & Social Media Manager for the American Speech-Language-Hearing Association. She blogs at Mizz Information.  Contact with her on LinkedIn and Twitter @maggielmcg.
So a recent article in Advertising Age asked the question “Do we still need websites?” Facebook is killing [...]

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Mulling the power of propaganda: A lesson for any age

Peg Stomierowski Gould is a writer and editor, focusing on executive leadership, health and wellness, financial services and other business topics. Connect with her on LinkedIn. Her first post in this series “Pitching your projects” can be read here.
If you haven’t had a chance to tour the U.S. Holocaust Memorial Museum [...]

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Social Strategies for Associations – Cohesion (Part 6)

This SmartBrief Insights guest post comes from Deirdre Reid, CAE is an association consultant, speaker and trainer focusing on member engagement and social media at Deirdre Reid LLC. Connect with her @DeirdreReid.
Umair Haque, in his Harvard Business Review post, From Social Media to Social Strategy, believes social strategies will change [...]

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Insights Contributor

Association Lessons from a Peeved Advertising Genius

Shelly Alcorn, CAE, is a thought-leader, speaker and association management consultant.  Reach her on twitter @shellyalcorn, on LinkedIn or at the Association Subculture blog.
Nonprofit trade and professional associations have a lot to learn from different sources “outside” of our normal circles.  For example, I recently ran across a fascinating blog post by Alex Bogusky [...]

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Game-changers: How do we get early warning signs?

Peggy Hoffman is president of Mariner Management & Marketing LLC, an association management company.  She twitters at @peggyhoffman and blogs at the Idea Center.
The story is filed under game changer.
Eagles Mere, Pa.’s slogan is the “town that time forgot.” Nestled in the Endless Mountains in Sullivan County, Eagles Mere has been quietly purring along [...]

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Social Strategies for Associations – Clarity (Part 5)

This SmartBrief Insights guest post comes from Deirdre Reid, CAE is an association consultant, speaker and trainer focusing on member engagement and social media at Deirdre Reid LLC. Connect with her @DeirdreReid.
Umair Haque, in his Harvard Business Review post, From Social Media to Social Strategy, believes social strategies will change [...]

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