Comments on: Consistency over Creativity http://smartblogs.com/insights/2010/02/04/consistency-over-creativity/ Just another Smartblogs.com Blogs weblog Tue, 30 Aug 2011 23:33:27 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Jeff De Cagna http://smartblogs.com/insights/2010/02/04/consistency-over-creativity/comment-page-1/#comment-977 Jeff De Cagna Mon, 08 Feb 2010 12:04:54 +0000 http://smartblogs.com/insights/?p=353#comment-977 Peggy, thanks for a very interesting post. My reaction is that I don't accept the premise. Consistency and creativity should not be in an either/or relationship, but in dynamic tension. There are some aspects of what associations do where consistency is valuable, such as building trusted relationships over time. Where many associations run afoul is failing to capitalize on that trusted position to try new things to create new value for the stakeholders they serve. "We have always done it that way" is an assertion of consistency that undermines trust because it fails to acknowledge the reality that changing stakeholder needs require fresh solutions. I would rather see association leaders ask a different strategic question: in which aspects of our business do our stakeholders expect us to be consistent, and where do they expect us to be creative? Depending on the answers, I would design and implement some focused experiments to test the validity of our understanding, a process itself that reflects both consistency and creativity. Thanks again for a great post. Keep them coming! Peggy, thanks for a very interesting post. My reaction is that I don’t accept the premise. Consistency and creativity should not be in an either/or relationship, but in dynamic tension. There are some aspects of what associations do where consistency is valuable, such as building trusted relationships over time. Where many associations run afoul is failing to capitalize on that trusted position to try new things to create new value for the stakeholders they serve. “We have always done it that way” is an assertion of consistency that undermines trust because it fails to acknowledge the reality that changing stakeholder needs require fresh solutions.

I would rather see association leaders ask a different strategic question: in which aspects of our business do our stakeholders expect us to be consistent, and where do they expect us to be creative? Depending on the answers, I would design and implement some focused experiments to test the validity of our understanding, a process itself that reflects both consistency and creativity.

Thanks again for a great post. Keep them coming!

]]> By: uberVU - social comments http://smartblogs.com/insights/2010/02/04/consistency-over-creativity/comment-page-1/#comment-971 uberVU - social comments Sat, 06 Feb 2010 02:43:09 +0000 http://smartblogs.com/insights/?p=353#comment-971 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by BethLudwick: SmartBlog Insights: Consistency over Creativity: Peggy Hoffman is president of Mariner Management & Ma... http://bit.ly/9fYawR #association... Social comments and analytics for this post…

This post was mentioned on Twitter by BethLudwick: SmartBlog Insights: Consistency over Creativity: Peggy Hoffman is president of Mariner Management & Ma… http://bit.ly/9fYawR #association…

]]> By: bethludwick http://smartblogs.com/insights/2010/02/04/consistency-over-creativity/comment-page-1/#comment-970 bethludwick Thu, 04 Feb 2010 19:08:52 +0000 http://smartblogs.com/insights/?p=353#comment-970 <p>SmartBlog Insights: Consistency over Creativity: Peggy Hoffman is president of Mariner Management & Ma… <a href="http://bit.ly/9fYawR" rel="nofollow">http://bit.ly/9fYawR</a> #association</p> <p><i>This comment was originally posted on <a href="http://twitter.com/bethludwick/statuses/8643818411" rel="nofollow">Twitter</a></i></p> SmartBlog Insights: Consistency over Creativity: Peggy Hoffman is president of Mariner Management & Ma… http://bit.ly/9fYawR #association

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