Top Ten 2010 Trends: Mobile Technologies
Jeff De Cagna is chief strategist and founder of Principled Innovation LLC, and editor-at-large of SmartBlog Insights. Widely recognized as an association community thought leader, Jeff is the executive producer of the Principled Innovation Blog and Podcast, and also posts on Twitter as @pinnovation. If you have feedback on SmartBlog Insights, Jeff can be reached at jeff@principledinnovation.com.
Earlier this month, I released my Top Ten 2010 Trends for Associations. Over the next few weeks, I will be publishing a series of posts on SmartBlog Insights in which I will discuss two related trends, and their implications for associations. The focus of this first post is mobile technologies.
- Mobile Everything ⎯ The explosive growth in mobile technologies will continue to accelerate in the year ahead, challenging associations to rethink every aspect of how they relate to stakeholders, create and deliver value and perform work.
Through the end of 2009, Apple sold more than 75 million mobile devices (both iPhones and iPod Touches) worldwide. While many of us have been carrying Blackberries or other mobile phones for quite some time, the iPhone and, more recently, devices running Google’s Android operating system, have shifted irrevocably our expectations for the mobile platform and created exciting and potentially game-changing business model innovation opportunities for associations.
To capitalize on these opportunities, associations need to give immediate and serious thought to how they will establish a meaningful presence on their members’ “third screens.” In addition to serving as a platform for engagement, mobile devices are personal access points to the rapidly growing public and private networks to which association stakeholders belong. For example, Facebook reported late last year that 65 million of its active users are accessing the service through mobile means. As an intrinsically social technology, the mobile platform must be fully integrated into the broader set of social experiences so many associations are striving to create for their members in digital space.
- Mobile Professional Culture and Practice ⎯ The introduction of new smartphones, as well as other mobile and highly portable computing devices, will put in the hands of very capable professionals many powerful new tools that will change the way they do their work.
Arguably the most disruptive development in the recent evolution of the mobile platform is the emergence of the “apps economy.” According to technology consultancy Gartner, cumulative mobile app store revenues totaled more than $4 billion in 2009, and are expected to approach $7 billion in 2010. But perhaps the greater long-term strategic impact for associations is how mobile apps will innovate the very nature of how work gets done in the industries, professions and fields they serve over the next decade and beyond.
Nowhere is the burgeoning professional impact of apps more evident than in health care. In November 2009, New York Times personal technology columnist David Pogue reported that there were more than 7,000 medical apps in the iPhone App Store, including apps physicians can use to review patient information, make diagnoses and prescribe medication. Not only do these apps reduce the possibility of medical errors, they make it easier for doctors and other health care professionals to place greater focus on their patients. And with more than 140,000 iPhone apps overall, and growing app development for Android, Blackberry and other platforms, associations far beyond the health care sector can expect the rapid arrival of powerful new tools that will change both professional culture and practice, with clear implications for certification, professional development and research.
Without question, mobile will be a major topic of, hopefully, generative conversation across the association community throughout 2010. How will you make sure that conversation occurs inside your organization?
Jeff is leading a three-part webinar series, “The Future of Associating is Mobile: Powerful Strategies from Third Screen Success” beginning on March 5. For more information or to register, please visit http://bit.ly/thirdscreensuccess.
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Posted by bethludwick on January 29th, 2010 at 8:44 am
SmartBlog Insights: Top Ten 2010 Trends: Mobile Technologies: Jeff De Cagna is chief strategist and f… http://bit.ly/bb1CUw #association
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Posted by associationjam.org on January 29th, 2010 at 11:54 am
SmartBlog Insights » Top Ten 2010 Trends: Mobile Technologies…
Earlier this month, I released my Top Ten 2010 Trends for Associations. Over the next few weeks, I will be publishing a series of posts on SmartBlog Insights in which I will discuss two related trends, and their implications for associations. The focus…
Posted by PatientSafety01 on January 29th, 2010 at 2:04 pm
SmartBlog Insights » Blog Archive » Top Ten 2010 Trends: Mobile …: In November 2009, New York Times personal tec… http://bit.ly/bb1CUw
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Posted by peggyhoffman on January 31st, 2010 at 6:34 am
mobile insights fr @SmartBriefScoop & @pinnovation http://ow.ly/12haH
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Posted by Tweets that mention SmartBlog Insights » Blog Archive » Top Ten 2010 Trends: Mobile Technologies -- Topsy.com on January 31st, 2010 at 7:47 am
[...] This post was mentioned on Twitter by Peggy Hoffman and Beth Ludwick, HPTG, inc.. HPTG, inc. said: SmartBlog Insights » Blog Archive » Top Ten 2010 Trends: Mobile …: In November 2009, New York Times personal tec… http://bit.ly/bb1CUw [...]
Posted by Principled Innovation LLC » New mobile tech post on SmartBlog Insights on February 1st, 2010 at 6:36 am
[...] want to check out my new post on mobile on SmartBlog Insights, for which I serve as editor-at-large. It is the first in a series of five [...]
Posted by SmartBriefScoop on February 1st, 2010 at 12:10 pm
SmartBlog Insight’s editor at large @pinnovation goes into detail on his Top Ten 2010 Assn Trends: http://ow.ly/12z9z
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Posted by Satovich on February 1st, 2010 at 12:24 pm
Mobile technologies are on @pinnovation ’s 2010 list – check out SmartBlog Insights to learn why: http://bit.ly/ajG5Lw
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Posted by robertmbarnes on February 1st, 2010 at 1:46 pm
When I need a little inspiration to start the day I can always count on @pinnovation for an insight like this: http://tinyurl.com/ybfbc5q
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Posted by pinnovation on February 2nd, 2010 at 5:49 am
tx @robertmbarnes @mcnulty6 @satovich @peggyhoffman @SmartBriefScoop for RTs on my mobile post http://bit.ly/ajG5Lw
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Posted by rjleaman on February 2nd, 2010 at 1:58 pm
Top Ten 2010 Trends: Mobile Technologies http://bit.ly/9sL0Sh by @pinnovation | SmartBlog Insights
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Top Ten 2010 Trends: Mobile Technologies http://bit.ly/9qrxC2 via @AddToAny
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Posted by online sports news on February 20th, 2010 at 2:45 am
In the cell phone game, the Apple iPhone only accounts for 8% of the total industry revenue, but 32% of the total industry profit. How they managed this feat is quite simple. They pull in a 40% operating margin, in an industry that averages only 7.5%. The next most profitable company in the industry, RIM, only takes in 20.7% operating margin.
Posted by #TFOA 73: Should we go mobile (yet)? « The Future of Associations in an Internet-enabled World on May 11th, 2010 at 12:36 am
[...] We kunnen natuurlijk iets leren uit hun voorsprong. We kunnen de beginnersfouten omzeilen. Jeff De Cagna heeft vastgesteld dat verenigingen voor een grote uitdaging staan. Ze moeten opnieuw de [...]