Wendy’s is streamlining its corporate IT systems by integrating Esri Business Analyst into its reporting at new locations. The geographic information systems software will help the quick-service chain in conducting market analyses and selecting new sites. “The company’s decision to integrate GIS as a scalable technology within its existing systems means that any staff member, from marketing to design, can gain the benefits of mapping intelligence without any training and at any time,” said Simon Thompson, Esri’s director of commercial business.
The software utilizes customized analytics, Esri demographics data and server GIS applications to create a mapping interface that allows staff to have easy access to sales records, demographics and other reports from any of the more than 6,500 existing chain locations. The new system also gives the company the ability to create predictive models and analyze potential restaurant cannibalization at new and existing restaurants, which span across America, the U.S. territories and 27 countries.
“Demographic data and location analytics are critical components when making investment decisions to build new restaurants,” said Wendy’s vice president of real estate, Dennis Hill. “With Business Analyst, everything we need — including mapping, analytics and modeling — can be done on one platform that is scalable across our organization.”