Our weekly reader poll in Restaurant SmartBrief — SmartPulse – tracks feedback from restaurant owners and managers about current trends and issues.
Last week’s poll question: Would you post calorie counts even if you weren’t required to do so by law?
No — 65.16%
Yes — 22.58%
I’d have to think about it — 12.26%
Colorado-based Mad Greens isn’t big enough to fall under new federal rules that will require chains twice its size to post calorie counts. But founders Marley Hodgson and Dan Long, who plan to keep expanding the quickservice salad chain they launched seven years ago, recently added the nutritional information on their pre-designed salads, dressings and paninis ahead of their larger competitors. SmartBrief spoke with CEO Hodgson last week about why now was the right time to add the information and how customers have reacted to having the data at their fingertips. Read more in this month’s Restaurant SmartBrief Special Report.
What healthy initiatives is your restaurant leading? Leave a comment.
Twitter
Facebook
Linkedin
RSS
Restaurants that choose to show calories/nutritional information could benefit from increased business. There is demand from consumers and chains like Panera Bread Company are benefiting with increased sales. Take the same survey with customers and you would be likely to get the opposite results. Mad Greens is ahead of the curve and will most likely benefit from their efforts.
My recent post Social BOOM!