As online shopping, and increasingly, online grocery shopping, has become ubiquitous in the lives of consumers everywhere, supermarkets and grocery stores are jumping in line to serve the needs of today’s busy consumer. From Webvan to Amazon Fresh, online grocery shopping sites have come and gone over the past 10-plus years. Still, Zach Buckner, CEO of Charlottesville, Va.-based Relay Foods, saw a need to feed consumers’ growing hunger for convenience, and started the online food marketplace focused on delivering groceries, local and organic produce, and specialty items in 2009.
Now, with five years under its belt, Relay Foods is looking to the future with new priorities including investing in tools, products and enhancements to its website in order to streamline and simplify customers’ efforts to incorporate high-quality foods into their lives, Buckner told SmartBrief.
We talked to Buckner about his journey in starting Relay Foods, the lessons it’s taught him and what he looks for in potential leaders. (read more…)
Mayor Bloomberg’s push to outlaw over-sized sugary drinks in New York City didn’t succeed, but that and other efforts, including upcoming “soda tax” ballot measures in San Francisco and Berkeley, Calif., have kept the debate going about the health consequences associated with the drinks we consume, and helped fuel a shift toward healthy beverages.
Last month, the American Beverage Association and major soda companies joined with the Alliance for a Healthier Generation in a voluntary effort to reduce beverage calories consumed by 20% by 2025. Coca-Cola, PepsiCo and Dr. Pepper Snapple Group will invest in local and national initiatives, including making and marketing smaller-sized sodas, bottled water and new lower-calorie calorie drinks.
The measures come amid changing consumer habits. U.S. soda consumption has been falling since hitting a high in 1998 and calories from soda fell 23% from 2000 and 2013, according to Beverage Digest. Meanwhile, a new generation of soft drinks is growing up to quench the thirst of health-conscious consumers. (read more…)
Good food and a pleasant atmosphere are a big part of bringing customers in the door, but building relationships with those customers is important to securing repeat business. Tools like post-dining surveys, mobile applications and customer recovery programs are key for restaurants that want to get to know their customers and keep them coming back for more, a panel of experts said in a webinar presented Tuesday by NCR titled “Closing the Loop: Turning Customer Engagement into Repeat Business“.
Here are some key takeaways from the panel discussion:
Invest in tech
Technology is quickly becoming an inextricable part of the dining experience for many consumers, whether they are placing an order on a tabletop tablet or using Twitter or Facebook to leave feedback about their experience. Many customers — especially tech-savvy millennials — are starting to expect eateries to offer online ordering and mobile payment, and brands that fail to integrate tech solutions could lose business to competitors who are quicker to embrace tech. (read more…)