This post is sponsored by TraceGains.
Everyone in an organization has a role in providing our customers superior quality products, says Alejandro Cebado, senior director of quality systems at Bimbo Bakeries USA.
Bimbo Bakeries USA has become the nation’s largest baking company through a series of acquisitions, and now operates more than 60 bakeries across the country. Cebado says working in that kind of environment has enabled him to learn and grow from the influence of the various corporate cultures that have been melded together.
“I have the privilege to lead the BBU Quality and Food Safety team in building, implementing and operating a comprehensive and effective quality system that will support BBU operations in delighting our consumers every day with safe and superior quality baking products,” said Cebado.
SmartBrief recently spoke with Cebado about his role at the company and his advice for young quality professionals.
What are the aspects of your position that you are most passionate about, and why? (read more…)
Technology has touched almost every aspect of the food and beverage industry in the digital age, and while some companies have fallen behind the times, others have risen to the occasion, incorporating technology like e-commerce and mobile applications into their business strategies. One aspect of the food and beverage space that has benefited in the digital age is loyalty programs. And restaurants and retailers are increasingly using today’s tech tools to elevate their loyalty strategies.
For Jess Stephens, chief marketing officer at digital marketing firm SmartFocus, it is all about creating an omnichannel, personalized experience.
“It doesn’t really matter what the channel is, it’s more about making it personalized and relevant in real time,” she said.
Today’s digital world allows retailers and restaurants to approach loyalty programs through different tiers, from more traditional loyalty cards, to mobile apps and location-based services, Stephens said. These different tiers help companies increase the amount of information they know about their customers and allow companies to provide customers with a more personalized shopping or dining journey. (read more…)