SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: How often do you review your social media strategy?
- We don’t have a social media strategy: 31.62%
- Less than three months between reviews: 25.64%
- Every three to six months: 21.37%
- Every six to nine months: 10.26%
- Every nine to 12 months: 5.13%
- Every 12 to 18 months: 3.42%
- Every 18 to 24 months – 1.71%
- More than 2 years between reviews – 0.85%
Is a social media strategy necessary? Good question. According to the results, maybe not. Here are five of my observations on these poll results.
- It’s alarming that almost 32% of respondents to the poll “don’t have a social media strategy.” Now, knowing our community, this does include the small percentage of our readers who do not use social media for their business, but even still, that number seems super high — 3 of 10 do not have a strategy; that’s akin to having a map and a compass, but no destination.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked: Do worry about whether your brand is interesting enough to sustain a social media presence?
- Yes: 64.95%
- No: 28.87%
- Not sure: 6.19%
There is good news for the 65% of you who are worrying about your brand; it is the exact right emotion to ensure that your brand is, in fact — or does become — interesting. You see, not all worrying is bad. A solid dose of worrying can be a good thing and the perfect medicine to improve your brand’s engagement and interest level.
When you worry, you think about the problem you are facing and devise solutions to prevent the problem or overcome it. The key thing to remember, though, is that you must transform your worry into action, not more worrying or stress. (read more…)
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked: Have you ever run a contest that you promoted using your social media presence?
- Yes: 63.87%
- No, and we’re not considering it: 25.21%
- No, but we’re considering it: 10.92%
After seeing the results of this week’s poll, I was immediately reminded of an article I read on Eloqua’s blog a couple of months back. It provided four examples of online contests to inspire ideas for digital marketers. This got me thinking: Let me see whether I can get some more advice on social media contests from my friends at Eloqua. So I reached out to Vice President of Content Marketing Joe Chernov, and luckily for us, he had some great advice. In summary, here’s what Chernov had to say on the subject. (read more…)
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you follow your competitors on social media?
- Yes, but we rarely check on them: 40.88%
- No: 30.19%
- Yes, and we study them extensively: 28.93%
Once you’ve entered the social Web, you’ve truly opened the kimono for the entire world to see, customers and competitors alike. As much as we’d like to sometimes wish we could go back and hide behind the corporate walls of an unanswered 800 number, those days are long gone.
The good news, though, is that there is much to be learned from monitoring your competitors’ social media activity. Here are the top three reasons to increase the amount of time you spend evaluating your competitors on the social Web.
- Improve your content strategy. A few short weeks ago in our poll we learned that “improving your content strategy” ranked as the No.
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked, Do you believe brands should be held responsible for the personal posts of their employees?
- No — an employee’s personal posts have nothing to do with their employer: 75.95%
- Yes — brands should be judged by the kinds of people they hire: 24.05%
Ha! I’d love to live in a world where I could agree with the 76% of you. But the reality today unfortunately is there is no separation in the eyes of the consumer. If employees are posting on the social Web, whether you like it or not, it has the potential to affect an individual’s perception of your brand and company. (read more…)
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