Many students—teen and pre-teen—say their favorite social media platform is Instagram. The same is true for me and many parents as well.

This year we rolled out a school Instagram account and parents love it! It’s become a great way to connect with parents, students and the community. We’ve also discovered that many authors, athletes, companies and school districts are on Instagram. It’s a lot of fun to loop them into conversations.

Are you also using Twitter? You should be! Set up an IFTTT account and you can automatically post Twitter photos to Instagram. Easy!

If your school isn’t already on Instagram, I urge you to join the fun. Have fun with the filters and tell your story. It’s a great way to build school culture and keep your community involved in all the awesome things that are happening in your school.

Adam Welcome is a K-5 principal, marathon runner, Workshop fan, Bakfiets, Principal of the Year and Co-Founder of @KidsDeserveIt. Connect with Adam via email or follow him on Twitter.

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