By James daSilva on October 3rd, 2011 | 176841 comment on this postFrom+CPI%3A+Win+the+online+discussion+by+playing+nice2011-10-03+11%3A25%3A53James+daSilvahttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D17684
I attended — and tweeted from — the Center for the Polyurethanes Industry’s Technical Conference in Nashville, Tenn. On the final day, Rob Krebs from the American Chemistry Council led a session on online and social media with a simple premise: influencing the online discussion of topics and keywords that are crucial to your company.
It sounds trite and condescending to say that companies still fear e-mail, much less the Web, or that they feel any online communication is a legal minefield. Yet that was the mood among some participants in CPI’s social media session I attended. Professionals can’t influence the online conversation if they can’t even get company approval to join it.
Another false assumption is that online discussion about companies and industries and their products is always negative. But it’s not, said Krebs, who presented one study showing that most conversations about relevant keywords are “neutral.” What does “neutral” mean? (read more…)
By Jesse Stanchak on August 30th, 2011 | 173231 comment on this post6+allies+every+corporate+social+media+effort+needs+to+succeed2011-08-30+12%3A00%3A24Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D17323
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems like you’re the only one. Your boss thinks it’s too risky. The department head thinks its a fad. Your contemporaries are all stressed out enough as it is without adopting some new tools. How will you ever build organizational support for this?
The answer lies in being able to look outside your own little work group and find allies in unusual places. The good news is, you’re far from the first person to have to do this. There are well-worn paths for building a coalition of support for social tools within an organization.
Here are the six people who are most likely to help you get a social media effort off the ground: (read more…)
By Jesse Stanchak on August 29th, 2011 | 1731410 comments on this post7+plug-ins+that+turn+Google%2B+up+to+112011-08-29+11%3A35%3A51Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D17314
Social networks have always had an uneasy relationship with customization. The earliest social networks gave you few customization options, if any. Then Myspace taught us all that unlimited profile customization can be a scary, animated-GIF-filled nightmare. Facebook gives you the options it wants you to have. And Twitter’s first-party user experience has been thoroughly surpassed by third-party clients in a dizzying array of flavors.
So what about Google+? The newest entry to the social network major leagues is taking a page from Twitter’s handbook, letting third-party application developers do all of the heavy lifting. But instead of letting these new feature coalesce into full-blown clients that render the first-party experience obsolete, these improvements are being channeled into extensions for Google’s Chrome browser.
The result (ideally) is a robust, evolving feature set that’s easy to customize, doesn’t overwhelm the user and doesn’t make the core experience completely irrelevant.
The downside to this approach is that Google hasn’t done a great job of letting users know they can improve their experience with plug-ins — and it hasn’t made it easy to identify the most useful tools on the market. (read more…)
By Guest Blogger on May 10th, 2011 | 1593113 comments on this postHow+to+jump+into+the+social+media+pool+without+drowning2011-05-10+10%3A37%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D15931
This post is by Heidi Cohen, president of Riverside Marketing Strategies.
As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer options are feeling pressured to jump into the pool. The challenge becomes how to do so effectively without drowning in a public relations crisis.
First, survey the pool to get a sense of where your potential community members are and what they expect from you.
Then, dip your toe in the social media waters by selecting one major platform as a starting point. To help you decide which network, here are the pros and cons of the top five social media options. (read more…)