Social media in general has had a large and everlasting impact on the world as a whole — 58% of marketers have stated that social media has increased their sales. Buzzfeed is one of the more popular social media sites out there. So what made Buzzfeed so popular and how could you implement it into your marketing strategy?

Social media quizzes.

As one of the three most underrated pieces of content available, social media quizzes have somehow stayed under the radar for so many marketers, even though several brands have implemented quizzes in their marketing strategy to help boost both revenue and lead generation.

Interact has helped more than 10,000 brands create over 25,000 quizzes so we know what it takes to create an effective social media quiz. Here’s a short step-by-step guide to help you create your own social media quiz.

Step 1: Pick The Right Kind Of Quiz

Before you choose what type of quiz you want to make, it’s a good idea to come up with a title for it first. (read more…)

It’s hard for me to say this, but you’ve been lied to about social media.You have had the wool pulled over your eyes since the emergence of every major social media platform.

Luckily, I am here to deliver the truth:

Followers, likes & retweets are worthless

When you wake up and check your stats and get that warm feeling inside because you gained 17 followers overnight, it’s worthless.

When you get excited because Facebook gives you the “Charlie liked your page” notification, it is worthless.

When you log into Instagram and your screen is flooded with orange icons, it is worthless.

You see, like a $1 bill, followers, likes & retweets are just symbols of the real thing. They are symbols that show you have provided value to the community.

Instead of chasing these worthless symbols, why not go straight to the source?

Instead of chasing the $1 bill or that extra follower, why not chase the thing it represents? (read more…)

Your social media strategy success equals your e-commerce business’ success, which yields a greater sales conversion

More brick-and-mortar stores are entering the e-commerce arena to improve their brand establishment, product visibility and sales conversion. But having an e-commerce site or Web store is not enough. You also need to have a thoughtful content creation strategy.

With the worldwide popularity of the Internet, along with portable gadgets, smartphones, tablets, and phablets, more and more people can easily and conveniently access the different social media platforms anytime and anywhere.

Social media marketing is

Social media marketing is the process of gaining web traffic, promoting brand awareness, broadening customer reach, and improving sales conversion through a strategic utilization of the different social media platforms. The most prominent social media platforms today include Facebook, Twitter, Google+, LinkedIn, Reddit, Pinterest and Instagram.

Why it’s good for your business

In fishing, you go where most of the fishes are. (read more…)

Your logo is obviously your brand ambassador and it should be on every written and visual item you create. If you are educating your target consumers about your brand and are linking it with your brand logo, then it becomes easier to prompt buying/converting actions later down the line with things as simple as logo exposure. But beyond your logo, there are many things you can do to promote your brand via the Internet. Here are a few tips:

Prioritize areas where your target audience congregates

Should you whisper to a small group or shout to a large group? Do intimate market research into your target audience and find out where they spend most of their time when they go online. Even if you find out that most of your users go online to check their emails, then at least you know you need to concentrate on your email marketing over your online marketing. (read more…)

Though content marketing is hardly a new idea (Michelin introduced its now-famous guide to help early motorists find their way back in 1900!), the ascent of social media has propelled content to the top of most marketers’ to-do lists. A recent gathering of practitioners in Chicago at the Incite Content Marketing Summit, however, revealed that mastery of content marketing is more challenging than expected and works better when it is a S-E-R-V-I-C-E, as spelled out below.

S is for Short and Shareable
Keeping your content short is especially important if you’re targeting millennials and their successors, Gen Z. This isn’t just because they have five devices open at a time, but as Patti Girardi, vice president of marketing at Chartwells Higher Education Dining Services, reports, “This generation communicates in snack-size portions (when it does take the time to read).” Girardi also advises, “If Gen Z isn’t sharing your brand, you don’t exist.”

E is for Education
Charlie Breit, vice president of marketing at SurePayroll, notes a significant shift in their approach to content as a “way that we can help all of our customers learn about taxes, payroll and running a business.” Importantly, Breit adds, “We no longer chase keywords and search traffic, but instead look to use content to improve the value that we deliver our customers and increase the usefulness/utility that we provide.”

R is for Relevance
It shouldn’t be surprising that your content must be relevant to the target consumer. (read more…)