There is a direct correlation between the success of your inbound marketing and the reach of your social media network. In short, if you have more people liking you, following you, connected to you, you get more leads when you create compelling educational content as part of an inbound-marketing effort.
If you think about it logically, it makes sense. Here are examples of two companies with the same amazing educational content and inbound-marketing program but with very different social media networks.
Company 1 is an IT services company that has about 500 visitors to its website each month. It recently created a new eBook and a series of related blog posts. It has 37 likes on Facebook, 15 followers on LinkedIn and 4 followers on Twitter. It doesn’t have a YouTube channel. It has an internal e-mail list of 1,200 clients, prospects, partners and friends. It has 21 blog subscribers.
The company publishes its new eBook, tells its friends, family and peers, posts it to its social networks, blogs about it and -mails its entire database announcing the new e-book. (read more…)
Kickstarter’s unfortunate and inaccurate reputation of being a place where dreams get magically funded has been wholly corrected by recent media coverage. It has become overly apparent that running a Kickstarter campaign is not easy; it takes a lot of work around promoting and leveraging your networks, exercising every connection you have to drive traffic to your Kickstarter page. Lucky breaks are few and far between.
As we have come to understand that the difference between a success and failure are primarily around the creator’s network and promotional efforts and having a video, there hasn’t been a lot of information about what quantitative and tangible aspects of a project help it to succeed or fail. I set out to answer some of the most pressing questions on creators’ minds. Michael C. Neel collected data on more than 73,000 successfully funded and failed projects, with end dates from May 2009 to January 2013, and posted his findings. (read more…)
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: How you do feel about Twitter’s recently announced multimedia partnerships?
- I’m unsure: 62.26%
- I’m excited: 26.42%
- I’m unhappy: 11.32%
Count me among the almost 6 in 10 SmartBrief on Social Media readers who aren’t yet convinced that Twitter’s multimedia content plans are a good idea. Twitter is all about bite-sized content. How does that translate to multimedia?
I applaud Twitter’s initiative in experimenting with video using Vine. But I have to say, I haven’t seen many six-second videos worth sharing so far. As a feature, it’s not totally without its uses, but it’s never going to be what people come to Twitter for.
Twitter has also recently announced a series of partnerships with traditional TV providers, such as BBC America, allowing for integration of second-screen content. (read more…)
Twitter is a powerful presence in the world of social media. But the network that built its popularity around 140-character tweets is still having trouble figuring out how to make users stick around. Social media users spend considerably more time on Facebook than they do on Twitter. Even other social sites such as Tumblr have a greater stickiness factor than Twitter. Now Twitter is hoping that the addition of its new #Music feature is going to change all that.
Twitter #Music: A new spin on an old song
While there are other free, customizable music services — such as Pandora, Slacker Radio and Spotify — that let you create playlists or “radio stations” based on your tastes, Twitter’s service comes with a social twist that could enhance the experience.
Tell Twitter which singers you want to follow and you can see who they follow. You can also listen to tracks of your own choosing or access the Twitter charts of 140 most popular songs or the list of emerging talent. (read more…)
Like most great word-of-mouth topics, Movember started out as a fun idea: Thirty guys decided to bring back the mustache for the month of November, and people loved it. But by the next year, they decided to turn this fun idea into a cause, which would become the biggest nongovernment funder of men’s cancer research.
In his presentation at our word-of-mouth marketing conference in Austin, Texas, Kory Klem explained how the Movember movement literally and figuratively “changed the face of men’s health” by asking men to raise money and awareness by growing a mustache and getting donations from their friends and family. He also shared ways they used social media to support their advocates (and earn more than 3.3 million donations).
Some key points from his presentation:
- Give them a place to form smaller communities. Klem says brotherhood and competition were at the core of the Movember movement. To reflect those attributes online, they created Mo Space, a place where participants could challenge one another on leaderboards, earn badges and create a network with people around them.
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