By Michael Lieberman on May 6th, 2013 | 416611 comment on this postWhy+social+media+turbocharges+inbound+marketing+to+generate+lots+of+leads2013-05-06+18%3A35%3A07Michael+Liebermanhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D41661
There is a direct correlation between the success of your inbound marketing and the reach of your social media network. In short, if you have more people liking you, following you, connected to you, you get more leads when you create compelling educational content as part of an inbound-marketing effort.
If you think about it logically, it makes sense. Here are examples of two companies with the same amazing educational content and inbound-marketing program but with very different social media networks.
Company 1 is an IT services company that has about 500 visitors to its website each month. It recently created a new eBook and a series of related blog posts. It has 37 likes on Facebook, 15 followers on LinkedIn and 4 followers on Twitter. It doesn’t have a YouTube channel. It has an internal e-mail list of 1,200 clients, prospects, partners and friends. It has 21 blog subscribers.
The company publishes its new eBook, tells its friends, family and peers, posts it to its social networks, blogs about it and -mails its entire database announcing the new e-book. (read more…)
By Mike Lieberman on February 22nd, 2013 | 383671 comment on this postWhy+social+networks+and+blogging+go+together+like+peanut+butter+and+jelly2013-02-22+18%3A29%3A59Michael+Liebermanhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D38367
Blogging provides your company an opportunity to share meaningful knowledge with potential clients and customers, which in turn gets them to know, like and trust you. Once they know, like and trust you and your company, the sale isn’t too far behind. But blogging without social media is like peanut butter without jelly, fluff without the marshmallow or thunder without lightning. It’s just not the same.
If you are implementing or managing a lead-generating inbound marketing program, blogging without social media is like trying to run your high-performance marketing machine on lighter fluid. It’s going to sputter to a halt sooner than later.
First, people have to subscribe to our blog to get access to your brilliance. This takes time, but by pushing your educational blog content out via social media, you introduce your thought leadership to an entirely new audience of perfectly targeted prospects.
Here are a couple of ideas to consider then blending your blogging and social media efforts together to improve the performance of your marketing program:
- Build your reach.
By Jeremy Epstein on February 21st, 2013 | 382143 comments on this postReal-time+social+at+scale%3A+Oreos%2C+Marco+Rubio+and+unplanned+moments2013-02-21+12%3A02%3A38Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D38214
When Sen. Marco Rubio, R-Fla., reached for a bottle of Poland Spring water during his response to President Barack Obama’s State of the Union address, it quickly became a social media meme.
That incident could have been exploited in the moment by Poland Spring or parent Nestle, a real-time marketing amplification to match the “Oreo standard” from this year’s Super Bowl power outage.
Instead, it was a day later when Poland Spring posted a picture on its Facebook page (which still garnered an impressive response). Ah, what could have been.
Some argue that not every marketing opportunity is worth pursuing, and that is certainly true. However, there’s a big difference between choosing not to respond and not having the capability to respond.
What’s missing from the analysis of the Oreo story is that the event on which the brand capitalized occurred during the Super Bowl. The brand already had a command center set up. (read more…)
By Paul Beaulieu on February 15th, 2013 | 379304 comments on this postWhy+is+social+media+still+underutilized+by+restaurants%3F2013-02-15+11%3A34%3A49Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37930
Social media is here to stay, so how does a restaurant utilize it properly? First, social media is not a replacement for traditional marketing; it is only another tool in your marketing toolbox. You might ask the reason you need to engage with social networks at all. Some statistics on social media and purchasing habits:
- Consumers are 71% more likely to make a purchase based on social media referrals. (HubSpot)
- 49% of consumers use Facebook to search for restaurants. (Mashable)
- 58% of Facebook users expect offers, events or promotions when they become a fan. (HubSpot)
- 81% of U.S. survey respondents say friends’ social media posts have directly influenced a purchase decision. (Forbes)
- 15.1 million consumers go to social media channels before making a purchase decision. (Knowledge Networks)
What does one take from all of this? First, you do not control your brand anymore, not in the traditional sense. Consumers are talking about your brand (your restaurant) whether you like it or not, so it is up to you to engage the “community.” Even if you are not using any social media channels, check out your business listing on websites such as Yelp and Local.com. (read more…)