How well do you push your own thinking before involving others?
- Very well — I advance ideas as much as possible before relying on others: 59.4%
- Well — I could stand to do a little more thinking though: 36.32%
- Not well — I’m overly reliant on others to advance the thinking: 3.42%
- Poorly — I rarely advance the thinking before involving others: .85%
Think Then Think Some More. Investing time thinking through your ideas is worth the effort. It increases efficiency as you’re not wasting a stakeholder’s time by having them think through something you can figure out. It builds your skills in terms of creativity and anticipation. It also improves your reputation as a more strategic thinker. So the next time you’re about to involve a stakeholder in your thoughts, pause and ask yourself if you’ve thought about the issue as much as you can. (read more…)
How effectively do content marketing efforts (blogs, white papers, etc.) drive action by your customers?
- Extremely — our content marketing drives great lead generation: 6.06%
- Generally — our content sometimes sparks new conversations with prospects/clients: 34.55%
- Not at all — our content generates few, if any, comments, feedback or leads: 36.97%
- Not the point — we only publish content because everyone else does: 4.24%
- Not relevant — we have much higher priorities than content marketing: 18.18%
Increase Your Return. “That’s Marketing’s job.” Sorry but if you think content marketing is only the purview of marketers, you’re missing a big opportunity. Thought leadership is your product and the leaders in your organization have plenty of it. If you’re not tapping into it, you’re missing out. (read more…)
Where does the biggest threat to your organization come from?
- From within — we’re our own worst enemies: 76.82%
- From the outside — the market is our biggest threat 23.18%
Why is this so hard? It’s surprising and discouraging how many of you feel like the biggest threat to your organization’s success comes from within. 77% is a staggering number. Remember – change can start with you. Spend some time identifying the biggest roadblocks (politics, personalities, decision making approaches, bureaucracy) and resolve to fix some part of that – even a small one – every week. Enlist others to do the same. Change is slow and painful but 77% of you being in your own way hurts even more.
Mike Figliuolo is managing director of thoughtLEADERS, author of “Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results” and “One Piece of Paper: The Simple Approach to Powerful, Personal Leadership.” (read more…)
Last week, we asked: How important is a SWOT analysis in your strategic planning efforts?
- Critical — you can’t have a strategic plan without a SWOT: 22.76%
- Very — a SWOT is an important element of the plan: 34.14%
- Somewhat — a SWOT can help but it’s not required: 20.00%
- Not very — a SWOT has marginal value in planning: 5.86%
- Not at all — a SWOT is a waste of time: 1.38%
- What’s a SWOT analysis?: 15.86%
Understand the Market and Your Position. A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is clearly an important element of any strategic plan. For those who see it as less important, I suspect it’s because the SWOT is done and then disregarded. To use it effectively, think through the implications of the SWOT. (read more…)
Last week, we asked: How much professional reading do you do each month?
- A ton — more than 5 books per month: 3.82%
- A lot — 2-3 books per month: 13.25%
- Some — 1 book per month: 24.5%
- Little — a book every few months: 42.57%
- None — I don’t have time for it or interest in it: 15.86%
Reading is Fundamental. It’s a bit surprising and somewhat distressing that leaders are reading so little with almost 60% of you stating you do “little” to “none” in terms of professional reading. Time sounds like a convenient excuse but I’ll challenge that assertion. If you add up the time you spend watching TV, cat videos, and being on social media, I’m sure you can carve out a portion of it for reading. (read more…)