SmartBrief, as part of its Advertising Leadership Series, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the fourth post of the series, Duke Fanelli, chief marketing officer at the Association of National Advertisers, talks about the rapidly changing marketing industry, the ANA’s expansion through deals with the Brand Activation Association and the Business Marketing Association, and collaborative efforts to transform digital media measurement.

Duke_ANABe sure to join SmartBrief’s e-mail list for daily updates on advertising, Web marketing, mobile, social media and more.

The ANA held its Masters of Marketing conference this past month — what were some of the main takeaways from the speakers and panels?

This year’s Masters of Marketing was the most successful to date. We had more than 2,800 marketers register for the conference. The feedback on the speakers, programs and events has been very positive.

Each year, several themes emerge, and this year was no different. (read more…)

Even in retail, an industry that might more often be associated with women rather than men, women executives are hard to come by. But Kim Strong has navigated her way to the top, becoming Target’s first vice president with diversity inclusion in the title.

Strong stopped by SmartBrief’s offices this week to talk about her experiences as a woman in an executive leadership position. She recounted her career and the challenges she has faced along the way during, talking about her professional life and personal life and how they did (and sometimes did not) mesh.

Strong has been with Target for her whole career, starting out in operations and human resources for former Target division Marshall Field’s and eventually moving up to become director of human resources for Mervyn’s, another former Target division, vice president of human resources for Target’s southern stores and vice president of diversity and inclusion for all of Target, the position she currently holds. (read more…)

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the third post of the series, Interactive Advertising Bureau Vice President Anna Bager discusses how video is reshaping the digital advertising landscape and how IAB works to stay on top this ever-changing space.

Be sure to join SmartBrief’s e-mail list for daily updates on advertising, Web marketing, mobile, social media and more.

We’re chatting with you on the second day of Ad Week, so let’s start with that. What do you see as the big takeaway from this year’s events?

The conference that we’re putting on here is focused on art, beauty and invoking emotion in people. There’s been so much talk about automation and technology in industry, and it’s a big part of what we do, and it can be a great help. But it can also lead to tools that create something artistic. (read more…)

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the second post of the series, Mobile Marketing Association CEO Greg Stuart discusses how he turned around the organization amid financial turmoil, why mobile is reshaping advertising and what industries stand to see the most disruption from emerging technologies.

Be sure to join SmartBrief’s e-mail list for daily updates on advertising, Web marketing, mobile, social media and more.

What is the current state of mobile marketing, and where do you see it heading from here?

There’s no question that mobile is relevant, important and matters. How to take advantage of that and exactly what to do remains perplexing for marketers.

Greg Stuart - PhotoI’ve done some modeling on what happens when one marketer figures out mobile before another marketer, and those models suggest that a big marketer who takes first-mover advantage could literally add $1 billion to $2 billion to their market cap as a result. (read more…)

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the first post of the series, 4A’s Chief Marketing Officer Alison Fahey, a former executive at Adweek, discusses how her job as evolved since starting in March, the challenges facing advertising agencies and how the 4A’s is trying to serve its members and stay ahead of industry developments.

Be sure to join SmartBrief’s e-mail list for daily updates on advertising, Web marketing, mobile, social media and more.

What was the transition like coming to the association world from consulting and editing/publishing a trade magazine?

faheyphotoI think it’s a good thing I didn’t come here straight from running a newsroom. Having a couple of years on the business side, and then a year of consulting, I gained a better understanding of working with “clients.” Here, our members are our clients and we need to constantly look for better solutions for them. (read more…)