Tempting as it is to believe that women still handle most of the household food shopping, and that marketing and merchandising to them is the best way to attract shoppers’ dollars, the reality is more complicated.
Not only are more men shopping – almost half of primary shoppers are now male – but they also shop differently from women. Those differences are worth considering in everything from product selection to store layout.
Men browse less, although they enjoy browsing at club and dollar stores. They tend to shop with a “search and retrieve” method that contrasts with women’s typical “browse and buy” technique. Men go to whatever section they need, consider what’s there and head to the cash register.
As a result, some drug stores have set up special aisles devoted to male grooming products. “The man aisle” includes everything from razors to body sprays to lotions made for men. Sometimes there’s even a flat-screen HDTV. (read more…)
For many people, the restaurant industry is a doorway into the working world — one in three adults report that their first job was in a restaurant. For some, that job leads to a life-long career. In a recent workforce survey of U.S. restaurant workers, the National Restaurant Association found that 88% of restaurant workers were proud to work in the industry, and 70% said they would likely continue to work in the industry until they retire.
SmartBrief talked to NRA President and CEO Dawn Sweeney about how restaurants help employees rise through the ranks and what it takes to be a leader in the industry.
According to the NRA Educational Foundation’s workforce study, seven out of ten restaurant employees say they will likely continue working in the industry until they retire. What can restaurant companies do to help employees rise through the ranks?
The industry is honestly doing a great job of this already. (read more…)
Small specialty food producers have more opportunities than ever before to get the word out about their products and build their businesses, from blogs and social sites to crowdfunding sites to third-party online retail partners.
Online sales of packaged goods, including foods, are on track to hit $53 billion by 2016, according to Kantar Worldpanel. In the U.S., sales will hit $25 billion this year, up 13% from 2013, and they’re on track to reach $32 billion next year, according to Nielsen. Big-name brands will comprise a big chunk of those sales, but small specialty producers are commanding a larger share as well.
Online sales and marketing are becoming increasingly important tools for many small specialty food businesses, helping them grow more rapidly and reach a much wider audience than they would have in the days before the digital age. Several exhibited at the Summer Fancy Food Show in June, including Bantam Bagels, Barefoot & Chocolate, and Element Snacks, which have their wares for sale on sites ranging from Amazon to Vegan Essentials. (read more…)
Launching new products can be a big revenue driver, but it can also be a big cost to companies. The beverage industry is well-positioned for new products that capitalize on consumer trends, but there are several things companies should keep in mind when launching new beverage products, a panel of experts said during a recent Beverage Industry webinar.
One important thing to keep in mind is value, according to Larry Levin, executive vice president for industry insights at IRI. Consumers are willing to pay more for products they find valuable and that make their lives better.
“New product innovation is truly at the heart of consumer demand,” he said. “Value doesn’t mean cheap, value means making my life better.”
Levin outlined a process for launching new products that included interviews with consumers trying them for the first time, media evaluations, SKU rationalizations, media and merchandise planning and communicating effectively with consumers and educating them about the products. (read more…)