To make products stand out on the grocery store shelf, food- and beverage-makers are investing in sustainable packaging that consumers can feel good about purchasing, both for its lower environmental impact and for its attractive, fashion-forward designs. And as packaging becomes almost as important as the product it holds, packaging design has been elevated to an art form. In fact, the visual appeal of a product’s packaging design has been found to influence a consumer’s purchasing decision as much as original preference for a product, according to a study published in the journal Proceedings for the National Academy of Sciences, which used eye-tracking technology to measure visual interaction with four products.
Enter Project Carton, the Fashion Institute of Technology‘s exhibit of gable-top cartons created by students in the school’s packaging design program for a competition sponsored by Evergreen Packaging at FIT in fall 2012. The exhibition, which is on display until Jan. (read more…)
The Beef Checkoff sponsored this blog post. Visit http://factsaboutbeef.com to learn more. Dr. Kim Stackhouse-Lawson is the Director of Sustainability Research at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, and is currently leading the Beef Checkoff sustainability effort, which marks the first and largest sustainability project that has ever been attempted in the beef community. She received her PhD in Animal Science from the University of California, Davis, and was a postdoctoral fellow with the Beef Cattle Institute at Kansas State University.
SB: What was the impetus for the Beef Checkoff’s sustainability project? Farmers and ranchers recognized the need to benchmark the sustainability of beef production and better understand sustainability improvements from the past in order to produce more sustainable beef in the future. So in 2010, they chose to invest their own dollars, through the Beef Checkoff, in research to benchmark the environmental, economic and social sustainability of beef. (read more…)
Sales of single-serve coffee pods continue to rise as consumers turn to one-cup brewers for their convenience and wide array of flavor options. But as more people choose single-serve pods as their preferred coffee method, concerns about the environmental impact of the non-recyclable, non-biodegradable pods have become harder to ignore. For a time, the only choice for consumers who wanted to reduce the waste produced by their single-cup brewer was to use a refillable insert. But now, a recent breakthrough by Canada’s Canterbury Coffee has brought a 90% biodegradable single-serve coffee pod to market. I interviewed Derek Perkins, senior marketing manager with Canterbury Coffee about how OneCoffee was created.
Why did it take so long for a biodegradable, organic single-serve coffee cup to hit the market? What are the challenges of creating a biodegradable single-serve cup?
It’s taken two years of intense R&D to develop this product. There are numerous challenges. (read more…)
As a little girl, Jenny Brown lost her leg to cancer and her heart to a kitten named Boogie, the feline companion who shared the heartaches and triumphs that came with learning to get on with life after the disease. The relationship marked the start of a passion for the welfare of all living things that grew during her life and eventually led to the creation of Woodstock Farm Animal Sanctuary. At the sanctuary in New York’s Catskills Mountains, her days are shared with about 200 cows, pigs, goats, chickens and other farm animals rescued from abuse, neglect and impending slaughter.
In her book, The Lucky Ones: My Passionate Fight for Farm Animals, Brown details her path from fast-food eating teen to vegan animal welfare activist who, before starting the sanctuary, worked as a filmmaker who sometimes took her camera under cover to document farm animal abuse. I spoke with her Friday to learn more about life as an ethical vegetarian and activist. (read more…)