Wells Fargo recently unveiled a “command center” aimed at monitoring and responding to mentions and trends on various social media platforms. Renee Brown, SVP and Director of Social Media, spearheaded the initiative and recently chatted with SmartBrief to share some of the details. What follows is an edited version of that conversation.

What are the goals of the command center?

This is a capability that we have been developing for about 18 months. It is something that was one of the first items on our strategic agenda for social media for Wells Fargo. We’ve been pulling together the right infrastructure to enhance our social media capabilities for many years, so now we are building this like a business to get really serious about understanding the importance of context. Just like any other type of business, you have to understand the relativity of what is happening. You have to gauge the degree of sentiment and the degree to which a topic is trending. (read more…)

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Stumbling Stress Tests: Now that the convoluted results of stress tests conducted by U.S. Federal Reserve are in, all eyes can shift to Europe as the European Central Bank and European Banking Authority prep for their own brand of testing. However, Mayra Rodríguez Valladares from MRV Associates is rather pointed in her skepticism of the Europeans’ methods: “Given banks’ enormous data collection and aggregation challenges and the fact that the stress tests are likely to rely on a risk-weighted asset framework where banks get to pick a lot of the risk drivers for the models, no one should hold their breath about the validity of those stress tests.”

Adding insult to injury: All those Bank of America shareholders who were angered by the actions of Ken Lewis during the firm’s takeover of Merrill Lynch have got to be smoldering yet again. (read more…)

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OCC says Volcker implementation to cost banks between $412M and $4.3B: That price tag sounds shockingly low. Considering all the fuss Wall Street has raised over the past few years desperately trying to beat back Volcker, that range is downright amazing. The estimate is for the cost spread across only the banks the OCC regulates. I would venture to guess those firms have spent somewhere in that range breathlessly lobbying against Volcker.

Wait … Goldman Sachs is calling for more regulation?: In this Wall Street Journal op-ed, Goldman Sachs President and COO Gary Cohn offers a pretty detailed plan for curbing some aspects of high-frequency trading. Outgoing CFTC Commissioner Bart Chilton probably thinks this is some kind of going away present from Cohn. A more cynical view would be that Goldman traders aren’t exactly the fastest “cheetahs” on the street, so Cohn is really just trying to level the playing field. (read more…)

More and more financial advisors are adopting social media to help build their business. SmartBrief recently chatted with Melissa Socci, senior vice president of brand and analytics for LPL Financial, to get her insight on best practices for advisors as they delve into social media. The following is an edited transcript of that conversation.

LPL was a relatively early adopter of social media within the finance space. What lessons did you learn early on about getting advisors to embrace social media?

Our advisors have been able to use social media for about 4 years now and we continue to work with them to help them understand it. These are numbers people so they want to know what the hard ROI numbers are. They want success stories about what has worked from Day One right up until now.

Social media is part of a larger mix of an advisor’s marketing plan. It is not a plan in and of itself. (read more…)

Participants in exchange-traded derivatives markets are urgently looking toward automation in the clearing and confirmation process, and their budgets reflect this priority. According to a new report from Omgeo and consulting firm Greenwich Associates, less than half of buy-side firms reconcile trades in real-time, and two-thirds of exchange-traded derivatives investors still rely on phones, fax machines, emails and text messages during the settlement process.

Manual confirmations increase risk, shown the by the average of 100 trade breaks monthly for buy-side firms, according to the report. This problem will only be compounded as more capital moves into derivative markets due to macro forces. The report notes that “a back-up in rates and unrest in emerging market countries are causing periodic volatility and spikes in volume” the rising cost of capital due to Basel III and other factors will likely mean long-term growth in the demand for exchange-traded derivatives, with event-driven spikes in demand all but certain. (read more…)