About the author: Stephen Yusko | SmartBlogs
Stephen Yusko edits media publications at SmartBrief, where he started as a copy editor for energy and chemicals newsletters.
By Stephen Yusko on November 12th, 2013 | 474581 comment on this postLessons+from+Charmin%27s+Twitter+win+and+Home+Depot%27s+fail2013-11-12+12%3A12%3A22Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47458
This past month, SmartBrief on Social Media ran a story on the success of stupidity as a social media strategy. Writer Carol Tice noted that “patently ludicrous” campaigns were more likely to get noticed, and less likely to face a backlash.
This past week, we got to see some social media stupidity in action, and we learned that there is a right way and wrong way to play dumb.[…] Continue Reading »
By Stephen Yusko on October 18th, 2013 | 46826Comment on this postLive+at+%234AsData%3A+8+ad+industry+predictions+from+Goldman+Sachs2013-10-18+14%3A08%3A47Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46826
Debra Schwartz, vice president of equity research on the Internet team at Goldman Sachs, gave a presentation Wednesday at the 4A’s Data Summit in which she outlined eight predictions for the online-ad industry:
1. Ad dollars will continue to shift to online platforms
Schwartz said that online represented 20% of total ad spending in 2012, and she expects that to increase to 30% by 2017.[…] Continue Reading »
By Stephen Yusko on October 17th, 2013 | 46785Comment on this postLive+at+%234AsData%3A+Nate+Silver%27s+simple+suggestions+for+advertisers2013-10-17+14%3A00%3A40Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46785
Nate Silver, the quant savant who made waves with his accurate election predictions in 2008 and 2012 and who now works for ESPN, came to Wednesday’s 4A’s Data Summit looking to qualify not only his own successes, but also the rush to proclaim data as the magical solution to all future problems.
In an intellectual and entertaining 30-minute address, Silver sought to dispute the notion that “size conquers everything else” — that Big Data, by virtue of its existence, can lead to a “magical solution.”
“All the good data in the world wont help you if you’re using faulty assumptions to process it,” he said.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Does your company have a position solely dedicated to social media management?
- No — 58%
- Yes — 42%
This past week, HootSuite’s Ryan Holmes wrote that a “sea change” in business social media use has resulted in social tools becoming “everyone’s responsibility.” This week’s poll certainly reflects that trend.[…] Continue Reading »
By Stephen Yusko on September 30th, 2013 | 463163 comments on this postQ-and-A%3A+How+to+maximize+Twitter%27s+recruiting+potential2013-09-30+10%3A39%3A17Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46316
Erin Osterhaus is the managing editor of The New Talent Times, a Software Advice blog. She focuses on the HR market, offering advice to industry professionals on the best recruiting, talent management and leadership techniques. Erin recently interviewed Anitra Collins, Twitter’s recruiting programs officer, to find out how the social network uses its own platform to recruit new employees.[…] Continue Reading »