About the author: Stephen Yusko | SmartBlogs

Stephen Yusko Stephen Yusko edits media publications at SmartBrief, where he started as a copy editor for energy and chemicals newsletters.

SmartBrief, as part of its Advertising Leadership Series, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the fourth post of the series, Duke Fanelli, chief marketing officer at the Association of National Advertisers, talks about the rapidly changing marketing industry, the ANA’s expansion through deals with the Brand Activation Association and the Business Marketing Association, and collaborative efforts to transform digital media measurement.[…] Continue Reading »

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the first post of the series, 4A’s Chief Marketing Officer Alison Fahey, a former executive at Adweek, discusses how her job as evolved since starting in March, the challenges facing advertising agencies and how the 4A’s is trying to serve its members and stay ahead of industry developments.[…] Continue Reading »

Anita Malik is vice president of content operations for ClearVoice, where she leads a team of more than 20 in-house journalists and hundreds of freelance subject-matter experts, bridging the technology and editorial vision for the platform. In this Q-and-A, Malik explains the ClearVoice platform and the role of authorship, authority and influence in social, content and search.[…] Continue Reading »

GLOW, a New York-based social, digital and creative agency, has created campaigns for some of cable’s most-loved shows, including HBO’s “Veep,” USA Network’s “Psych,” and A&E’s “Duck Dynasty.” The agency’s work for the new Cartoon Network series “Uncle Grandpa” was recently named a finalist by the Cynopsis Kids !magination Awards in the digital marketing campaign category. The “Find It!” campaign centered on a series of interactive YouTube videos that challenged viewers to find certain objects during short clips of the show.[…] Continue Reading »

Caroline Bean is the director of social media at Visit Philadelphia, where she works to integrate a well-rounded social media strategy into every campaign and has helped to establish Philadelphia’s voice to consumers. She is part of a communications team that has won 55 industry awards, including a PR News NonProfit PR award for the With Love, Philadelphia XOXO social media campaign and two SMITTYs (Social Media in Travel + Tourism Award) from Travel + Leisure for Visit Philly’s Foodspotting and Twitter accounts.[…] Continue Reading »