About the author: Mary Ellen Slayter | SmartBlogs
Mary Ellen Slayter is managing director/founder at ReputationCapitalMediaServices. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief. Follow her on Twitter at @RepCapital.
If you’re looking for a way to liven up your blog’s editorial calendar, few story formats beat the expert question-and-answer session. You’ll be able to bring your readers fresh perspectives, and you’ll have a good excuse to reach out to other thought leaders in your field, broadening your network.
But don’t think that the fact that someone else is in the spotlight means you get to take a break entirely.[…] Continue Reading »
This question-and-answer session is with Monica Pons, head of executive recruitment for NBCUniversal.
Describe NBCUniversal’s employer brand in five words or less.
NBCUniversal: A Universe of Opportunity
How do you integrate that with the consumer brand, particularly in social media?
We are using social media to inspire and engage audiences. Our Twitter account is employer branded.[…] Continue Reading »
Ari Weinzweig co-founded Zingerman’s Delicatessen in 1982 with a $20,000 bank loan. Today, the company is an Ann Arbor institution, and Weinzweig has branched out into a number of other businesses. We approached him recently to learn more about his leadership philosophy and his approach to innovation.
Describe your leadership philosophy.
There are many elements to it, but above and beyond all else, it’s centered around Servant Leadership.[…] Continue Reading »
Pete Robinson is president and CEO of the United States Council for International Business.
Describe your leadership philosophy.
Effective leadership consists of empowering and supporting those you are leading. Leaders need to be able to put top-notch teams in place who can, with some overall guidance, go out and get the job done. Earlier in my career I was sometimes accused of micromanaging.[…] Continue Reading »
SmartBrief editors scour the Web every day to find you the best news out there, and we all have our favorite sites. Big Think is one of mine, and I’m pleased to announce that we’ve partnered with Big Think to create this weekly video spotlight in SmartBrief on Leadership called VIP Corner. Every Tuesday, we’ll feature a video insight from a Big Think fellow or guest speaker.[…] Continue Reading »
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