About the author: Murray Newlands | SmartBlogs
Murray Newlands is the CEO and founder of Influence People, an online marketing firm based in San Francisco.
By Murray Newlands on September 17th, 2012 | 303142 comments on this postWhy+Apple%27s+Siri+commercials+are+a+cautionary+tale+for+marketers2012-09-17+12%3A02%3A26Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D30314
Last week, I wrote about how Apple is a master at announcing products. But the company’s marketing strategy isn’t infallible.
In a recent Monday Note blog post, former Apple executive Jean-Louis Gassée criticizes the company’s commercials that focus on the iPhone’s Siri feature, saying they stray from the advertising and marketing plan of focusing on the product that had become quintessentially Apple.[…] Continue Reading »
By Murray Newlands on September 11th, 2012 | 300333 comments on this postWhat+you+can+learn+about+making+an+announcement+from+the+marketing+geniuses+at+Apple2012-09-11+11%3A10%3A33Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D30033
Last week, Apple sent out an invitation to media, bloggers and influencers for an event in San Francisco, in which the company hinted strongly that it would be unveiling the iPhone 5. Social media have already erupted with discussion of what the new iPhone will feature and what will be revealed at the event. It’s clear that Apple fans and media are eager to see what happens Wednesday.[…] Continue Reading »
By Murray Newlands on August 31st, 2012 | 296633 comments on this postHow+Nestl%C3%A9%E2%80%99s+GMO+debacle+makes+the+case+for+corporate+transparency2012-08-31+11%3A25%3A54Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D29663
This week, food-production giant Nestlé lost a legal battle in Brazilian court over its use of genetically modified organism (read: genetically modified food) ingredients. The Swiss brand fought to keep the fact that many of its ingredients are GMOs off the labels, but the court mandated that it label anything with more than 1% GMO ingredients sold within Brazil as such.[…] Continue Reading »
By Murray Newlands on August 23rd, 2012 | 292501 comment on this postProgressive+Insurance+case+study%3A+How+not+to+handle+a+PR+crisis2012-08-23+10%3A18%3A24Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D29250
Matt Fisher posted a blog on Tumblr on Aug. 13 titled “My Sister Paid Progressive Insurance to Defend Her Killer in Court,” which went viral and began a firestorm of negative comments about the insurance company. Since the post, Progressive has had to offer a rebuttal, the scandal has inspired several popular memes, and the discussion has exploded on social media sites — eventually ending in Progressive feeling the heat and settling with the Fisher family.[…] Continue Reading »
By Murray Newlands on August 14th, 2012 | 288221 comment on this postProtecting+your+brand+image%3A+What+you+can+learn+from+the+mistakes+of+Chick-fil-A+and+Papa+John%27s2012-08-14+11%3A27%3A54Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D28822
Just as the Chick-fil-A public relations disaster is finally dying down, another fast food giant has made a similar controversial political statement. Papa John’s International CEO John Schnatter was quoted as saying that costs incurred from President Barack Obama’s health care initiative would be passed on to customers to protect shareholders.
“We’re not supportive of Obamacare, like most businesses in our industry.[…] Continue Reading »