About the author: Mike Figliuolo | SmartBlogs

Mike Figliuolo Mike is managing director of thoughtLEADERS. Prior to launching his own company, he worked at McKinsey & Co., Capital One and Scotts Miracle-Gro. His is a graduate of the U.S. Military Academy at West Point and author of the leadership book “One Piece of Paper.”

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 190,000 business leaders. We run the poll question each week in our e-newsletter.

How effectively do content marketing efforts (blogs, white papers, etc.) drive action by your customers?

  • Extremely — our content marketing drives great lead generation: 6.06%
  • Generally — our content sometimes sparks new conversations with prospects/clients: 34.55%
  • Not at all — our content generates few, if any, comments, feedback or leads: 36.97%
  • Not the point — we only publish content because everyone else does: 4.24%
  • Not relevant — we have much higher priorities than content marketing: 18.18%

Increase Your Return.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 190,000 business leaders. We run the poll question each week in our e-newsletter.

Where does the biggest threat to your organization come from?

  • From within — we’re our own worst enemies: 76.82%
  • From the outside — the market is our biggest threat 23.18%

Why is this so hard?[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 190,000 business leaders. We run the poll question each week in our e-newsletter.

Last week, we asked: How important is a SWOT analysis in your strategic planning efforts?

  • Critical — you can’t have a strategic plan without a SWOT: 22.76%
  • Very — a SWOT is an important element of the plan: 34.14%
  • Somewhat — a SWOT can help but it’s not required: 20.00%
  • Not very — a SWOT has marginal value in planning: 5.86%
  • Not at all — a SWOT is a waste of time: 1.38%
  • What’s a SWOT analysis?: 15.86%

Understand the Market and Your Position.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 190,000 business leaders. We run the poll question each week in our e-newsletter.

Last week, we asked: How much professional reading do you do each month?

  • A ton — more than 5 books per month: 3.82%
  • A lot — 2-3 books per month: 13.25%
  • Some — 1 book per month: 24.5%
  • Little — a book every few months: 42.57%
  • None — I don’t have time for it or interest in it: 15.86%

Reading is Fundamental.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 190,000 business leaders. We run the poll question each week in our e-newsletter.

Last week, we asked: How effectively do you resolve conflict with others?

  • Very — conflicts don’t last long as I resolve them quickly: 32.83%
  • Somewhat — some conflicts are difficult to resolve: 62.92%
  • Not very — I have more conflict than I can handle: 3.04%
  • Not at all — my work life is nothing but conflict: 1.22%

Guiding versus driving conflict resolution.[…] Continue Reading »