About the author: Merritt Colaizzi | SmartBlogs
Whether you’re the type to follow a recipe to the “t” or you like to experiment with throwing things together, we can all use some new ideas.
In that spirit, we invite you to submit some of your favorite recipes for consideration for the “Recipe of the Day” section our SmartBrief for Nutritionists e-newsletter. (By now, you’ve probably figured out that SmartBrief produces more than 100 daily newsletters for professionals in different industries.)
You can send us a URL to a recipe that’s already published online or just write up the details in the comment box below.[…] Continue Reading »
By Merritt Colaizzi on May 13th, 2010 | 104532 comments on this postA+science+to+referrals%3A+John+Jantsch+interviewed2010-05-13+17%3A29%3A26Merritt+Colaizzihttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10453
Today’s Q&A is with marketing expert and SmartBrief on Social Media advisory board member John Jantsch, whose new book, The Referral Engine, hit bookstores this morning. This follow-up to John’s seminal Duct Tape Marketing is jam-packed with practical tips for marketing success for businesses without a huge budget.
How can businesses create a system-oriented process for generating word-of-mouth referrals? Isn’t that inherently contradictory?[…] Continue Reading »
By Merritt Colaizzi on April 6th, 2010 | 954516 comments on this postWhere+social+media+meets+cause+marketing2010-04-06+13%3A47%3A09Merritt+Colaizzihttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D9545
Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social Media readers’ favorite attributes! — at yesterday’s IAB Social Media Marketplace session “Social Media, World Events and the New Face of Cause Marketing.”
He led with stats that got the attention of the 300-plus brand representatives in the room:
- 71% of consumers are giving as much or more now as they were before the economic downturn.
By Merritt Colaizzi on April 5th, 2010 | 94869 comments on this postLive+from+IABSM%3A+Coke%E2%80%99s+ingredients+for+social+media2010-04-05+14%3A22%3A50Merritt+Colaizzihttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D9486
Linda Cronin, director of media and interactive integrated communications, Sparkling BBU, Coca-Cola North America, opened today’s sold-out IAB Social Media Marketplace. Her presentation didn’t give us much under-the-hood insight about Coke’s social-media strategy:
- Add value. Bring value into every interaction.
- Be transparent. Listen to what your brand owners are saying. You are not your brand owner.
Applications are a bright spot in mobile advertising, and loads of marketers have plans to jump on the mobile app bandwagon. An overwhelming 64.8% of marketers and publishers reported planning to invest in mobile applications this year, according to a recent survey.
That said, the discipline is still young, and everyone’s trying to gather as much intel as possible on what’s working for marketers and consumers in appville and what’s not. I got shut out of the app-related sessions I was slated to cover at SXSW, but Shari Yoder Doherty, consumer marketing and communications guru and SmartBrief on Social Media reader, graciously agreed to share some of the best stuff she heard.[…] Continue Reading »