About the author: Merritt Colaizzi | SmartBlogs

Merritt Colaizzi

Having a Rolodex of nutritious recipes at the ready is helpful for chefs looking for healthy menu options, for dietitians advising clients and for keeping oneself in tip-top shape.

Whether you’re the type to follow a recipe to the “t” or you like to experiment with throwing things together, we can all use some new ideas.

In that spirit, we invite you to submit some of your favorite recipes for consideration for the “Recipe of the Day” section our SmartBrief for Nutritionists e-newsletter.[…] Continue Reading »

Today’s Q&A is with marketing expert and SmartBrief on Social Media advisory board member John Jantsch, whose new book, The Referral Engine, hit bookstores this morning. This follow-up to John’s seminal Duct Tape Marketing is jam-packed with practical tips for marketing success for businesses without a huge budget.

How can businesses create a system-oriented process for generating word-of-mouth referrals?[…] Continue Reading »

Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social Media readers’ favorite attributes! — at yesterday’s IAB Social Media Marketplace session “Social Media, World Events and the New Face of Cause Marketing.”

He led with stats that got the attention of the 300-plus brand representatives in the room:

  • 71% of consumers are giving as much or more now as they were before the economic downturn.
  • […] Continue Reading »

Linda Cronin, director of media and interactive integrated communications, Sparkling BBU, Coca-Cola North America, opened today’s sold-out IAB Social Media Marketplace. Her presentation didn’t give us much under-the-hood insight about Coke’s social-media strategy:

  1. Add value. Bring value into every interaction.
  2. Be transparent. Listen to what your brand owners are saying. You are not your brand owner.
  3. […] Continue Reading »

Applications are a bright spot in mobile advertising, and loads of marketers have plans to jump on the mobile app bandwagon. An overwhelming 64.8% of marketers and publishers reported planning to invest in mobile applications this year, according to a recent survey.

That said, the discipline is still young, and everyone’s trying to gather as much intel as possible on what’s working for marketers and consumers in appville and what’s not.[…] Continue Reading »