About the author: Jeremy Victor | SmartBlogs
Jeremy Victor is president of Make Good Media, a B2B content marketing agency, and the editor in chief of B2Bbloggers.com. Prior to founding Make Good Media, his industry experience includes print and online publishing, enterprise software, and consumer e-commerce, having held senior level roles in marketing, operations, customer support, and training.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked, Does curation play a role in your company’s social-content strategy? The results:
- Yes: 68%
- No: 32%
Nearly 70% of you said curation plays a role in your social-content strategy.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
On May 30, the Acting General Counsel of the National Labor Relations Board issued the organization’s third report on social media policies. The report describes the NLRB’s review of seven recent social media cases.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
I’ve called out this audience before, going so far as to use the word “clueless.” I’ve vacillated since on whether that was appropriate. After all, we are a community, and our promise is to help one another learn and grow.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: How often do you review your social media strategy?
- We don’t have a social media strategy: 31.62%
- Less than three months between reviews: 25.64%
- Every three to six months: 21.37%
- Every six to nine months: 10.26%
- Every nine to 12 months: 5.13%
- Every 12 to 18 months: 3.42%
- Every 18 to 24 months: 1.71%
- More than two years between reviews: 0.85%
Is a social media strategy necessary?[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked: Do worry about whether your brand is interesting enough to sustain a social media presence?
- Yes: 64.95%
- No: 28.87%
- Not sure: 6.19%
There is good news for the 65% of you who are worrying about your brand; it is the exact right emotion to ensure that your brand is, in fact — or does become — interesting.[…] Continue Reading »
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