About the author: Jeremy Victor | SmartBlogs

Jeremy Victor Jeremy Victor is president of Make Good Media, a B2B content marketing agency, and the editor in chief of B2Bbloggers.com. Prior to founding Make Good Media, his industry experience includes print and online publishing, enterprise software, and consumer e-commerce, having held senior level roles in marketing, operations, customer support, and training.

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week we asked, Do you expect that data derived from social networks will influence your business decisions in the next year?The results:

  • Yes: 61.03%
  • No: 38.97%

Maybe it’s the interpretation of “data” that created such a high percentage of “No”?[…] Continue Reading »

Generally speaking, App.net is intended to be something of an ad-free Twitter clone, whereby users post updates and subscribe to others, creating a real-time feed personalized to their liking. Been there, done that, right? Well, not exactly. Neither Twitter nor Facebook are “ad-free.” The contention behind the social network is that increasingly more people are becoming “leery of the increasing efforts of Twitter and Facebook to position ads around their socializing,” Technology Review’s Tom Simonte wrote.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week we asked, Does your social media strategy take mobile into account? The results:

  • No: 50.62%
  • Yes: 49.38%

This week’s poll is a deadlock, which leads me to wonder whether many of you think as I do, that mobile — or better stated, “mobility” — is far less of a question of social media strategy and much more an issue of marketing and business strategy.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

As a monetization strategy for Web-based applications and software-as-a-service companies, freemium as a business model has grown in popularity rather significantly over the past several years. Companies such as 37signals have mastered it and created products with millions of “free” and paid users.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week we asked, Would you rather integrate your personal and professional social media profiles or keep them separate? The results:

  • I like keeping them separate: 85.76%
  • I’d like to have one profile for everything: 11.65%
  • I don’t think it matters: 2.59%

It’s clear from the results that the vast majority of us would prefer to keep our personal and professional social media profiles separate.[…] Continue Reading »