About the author: Jesse Stanchak | SmartBlogs

Jesse Stanchak Jesse Stanchak wrote and edited SmartBrief newsletters on interactive advertising, social media and other topics, and was the longtime editor of the SmartBrief on Social Media newsletter and its companion blog, SmartBlog on Social Media. Before joining SmartBrief, he worked as a Web producer at Congressional Quarterly. His work has also appeared in Slate, MSN.com, the Washington City Paper and other publications.

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do you attempt to blend social media into your offline marketing efforts?

  • Yes 81.03%
  • No 12.07%
  • I don’t use social media for marketing 6.90%

More than 4-in-5 SmartBrief on Social Media readers are making the right call and using social elements in their offline ads.[…] Continue Reading »

Today is my last day at SmartBrief. I’ve been editing this blog, along with the SmartBrief on Social Media newsletter, since the summer of 2009. During that time, I’ve read countless news articles, reports, case studies and opinion pieces about every major development along social media’s path from business oddity to business essential. I’ve also spent a lot of time talking to readers, both online and off, about their successes and challenges in putting social tools to work.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do your believe your social media marketing efforts are more successful now than they were a year ago?

  • Yes 60.17%
  • Not sure 20.34%
  • No 19.49%

On first glance, this week’s poll results are great news.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Compared with a year earlier, would you say you spend more, less or about the same amount of time using social networks as part of your job?

  • More 50.54%
  • About the same 23.37%
  • I don’t use social networks as part of my job 17.39%
  • Less 8.70%

One of the big misconceptions about social media marketing is that it is “free.” The fallacy comes from old media thinking, from an age when the largest expense involved in marketing was the medium that carried your message — billboards, print pages, seconds of radio or TV ad time.[…] Continue Reading »

This e-mail Q-and-A is with Jay Baer, the keynote speaker, marketing consultant, digital pioneer and best-selling author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social and his new book, Youtility.

Your new book is called “Youtility” — can you explain what that term means?

Youtility is marketing so useful, people would pay for it.[…] Continue Reading »