About the author: Julia Russell | SmartBlogs
Smartphone-toting consumers are always looking for ways to make their lives easier, and it seems like mobile payments could be another thing for restaurants and other businesses to consider when they are looking to draw new customers and keep loyal ones coming back.
But there is an issue outside of convenience that arises with the subject of mobile payments — data security.[…] Continue Reading »
It is no surprise that women are behind a good deal of spending dollars. Women account for more than 70% of global purchasing decisions, according to Gallup, and as of last year, women control up to $15 trillion of spending power, Nielsen reported. But while marketers are making great strides when it comes to targeting female consumers, there is still a segment of the female population that marketers are missing, especially in the consumer packaged goods space — women at work.[…] Continue Reading »
In an increasingly digital age, in-store signage might not come to the top of retailers’ minds when it comes to communicating with shoppers. Retailers and brands alike are always thinking of ways to innovate on mobile applications or social media platforms, but some are keeping an eye in the store and finding new ways to engage shoppers through in-store signage.[…] Continue Reading »
Even in retail, an industry that might more often be associated with women rather than men, women executives are hard to come by. But Kim Strong has navigated her way to the top, becoming Target’s first vice president with diversity inclusion in the title.
Strong stopped by SmartBrief’s offices this week to talk about her experiences as a woman in an executive leadership position.[…] Continue Reading »
Launching new products can be a big revenue driver, but it can also be a big cost to companies. The beverage industry is well-positioned for new products that capitalize on consumer trends, but there are several things companies should keep in mind when launching new beverage products, a panel of experts said during a recent Beverage Industry webinar.[…] Continue Reading »