About the author: Julia Russell | SmartBlogs
Whether you’re working in the food retail, restaurant or consumer packaged goods industry, customization and personalization are likely terms you’ve heard before. In fact, personalization has become a hot topic across many industries, and to achieve personalization, companies must first think about targeting different consumer segments.
For retailers, restaurants and manufacturers to really achieve consumer segmentation, it’s all about building data into “segments of one,” according to Jed Alpert, vice president of marketing for 1010data.[…] Continue Reading »
Loyalty programs and other loyalty efforts are fairly common among food retailers, brands and restaurants, but in today’s digital world, loyalty programs have the potential to go beyond the traditional punch card or discounts. With consumers who are constantly connected to their smartphones and other devices and overall shopping behavior changing at a rapid pace, the time is right to take a deeper look at loyalty programs to see what more can be done to create efficient, affordable programs that work for both businesses and consumers, according to a recent report by loyalty management firm Points.[…] Continue Reading »
The state of women’s leadership is always changing, including in the food retail and consumer packaged goods industry, and while there has been a lot of advancement made in this category, there is still work to be done. Joan Toth is president and CEO of the Network of Executive Women, the largest learning and leadership community serving the retail and consumer goods and services sector that represents nearly 9,000 members, 750 companies, 100 corporate partners and 20 regions in the United States and Canada.[…] Continue Reading »
Retailers are operating in a very exciting world today. From social media to mobile devices, there are more ways to reach consumers than ever before. But retailers still have a ways to go to create a seamless shopping experience that spans across channels, according to a panel of experts who spoke at NRF’s BIG Show in New York City.[…] Continue Reading »
Loyalty programs are not a new concept in the world of retail, but, like today’s customer base, they are in a critical state of flux in the current digital era. Both for retailers looking to create loyalty programs from scratch and for those looking to adapt existing programs to appeal to shifting consumers, engaging today’s connected consumer is key, and developing engaging programs was the topic of a session at National Retail Federation’s BIG Show this week in New York.[…] Continue Reading »