About the author: Julia Russell | SmartBlogs

Julia Russell Julia Russell edits retail and food and beverage newsletters at SmartBrief and covers industry news for SmartBlog on Food and Beverage. She graduated from the Philip Merrill School of Journalism at the University of Maryland in College Park and did media research for cloud-based marketing software provider Vocus before joining SmartBrief.

It is no surprise that women are behind a good deal of spending dollars. Women account for more than 70% of global purchasing decisions, according to Gallup, and as of last year, women control up to $15 trillion of spending power, Nielsen reported. But while marketers are making great strides when it comes to targeting female consumers, there is still a segment of the female population that marketers are missing, especially in the consumer packaged goods space — women at work.[…] Continue Reading »

In an increasingly digital age, in-store signage might not come to the top of retailers’ minds when it comes to communicating with shoppers. Retailers and brands alike are always thinking of ways to innovate on mobile applications or social media platforms, but some are keeping an eye in the store and finding new ways to engage shoppers through in-store signage.[…] Continue Reading »

Even in retail, an industry that might more often be associated with women rather than men, women executives are hard to come by. But Kim Strong has navigated her way to the top, becoming Target’s first vice president with diversity inclusion in the title.

Strong stopped by SmartBrief’s offices this week to talk about her experiences as a woman in an executive leadership position.[…] Continue Reading »

Launching new products can be a big revenue driver, but it can also be a big cost to companies. The beverage industry is well-positioned for new products that capitalize on consumer trends, but there are several things companies should keep in mind when launching new beverage products, a panel of experts said during a recent Beverage Industry webinar.[…] Continue Reading »

As consumers become more aware of where their food is coming from, restaurants and retailers alike are getting into the sustainability game. From a business standpoint, incorporating things like sustainable design makes sense because it helps the bottom line. But having a strong message of sustainability associated with a business is also advantageous in the food and beverage industry from a branding perspective.[…] Continue Reading »