About the author: Julia Russell | SmartBlogs
Technology has touched almost every aspect of the food and beverage industry in the digital age, and while some companies have fallen behind the times, others have risen to the occasion, incorporating technology like e-commerce and mobile applications into their business strategies. One aspect of the food and beverage space that has benefited in the digital age is loyalty programs.[…] Continue Reading »
It’s no surprise that many consumers adhere to gluten-free diets due to gluten allergy or intolerance, but a growing number of consumers are turning to gluten-free products as a way to live healthier lifestyles. The gluten-free market is already a significant one, and it is poised for even more growth in the coming years. While entering the gluten-free market carries a lot of benefits for manufacturers and retailers, there are certain risks companies should keep in mind when trying to capitalize on the gluten-free craze.[…] Continue Reading »
Consuming is an intimate experience, especially when it comes to the food and beverage space. While in other industries consumers simply come in contact with products, in the food and beverage industry they literally consume them. So it is important for food and beverage companies to establish brand intimacy with today’s consumers at every possible chance.
MBLM took a look at how companies rank when it comes to establishing intimacy with consumers, and the list of the top 20 included companies from the apparel and technology industries to retail and consumer packaged goods.[…] Continue Reading »
Whether you’re working in the food retail, restaurant or consumer packaged goods industry, customization and personalization are likely terms you’ve heard before. In fact, personalization has become a hot topic across many industries, and to achieve personalization, companies must first think about targeting different consumer segments.
For retailers, restaurants and manufacturers to really achieve consumer segmentation, it’s all about building data into “segments of one,” according to Jed Alpert, vice president of marketing for 1010data.[…] Continue Reading »
Loyalty programs and other loyalty efforts are fairly common among food retailers, brands and restaurants, but in today’s digital world, loyalty programs have the potential to go beyond the traditional punch card or discounts. With consumers who are constantly connected to their smartphones and other devices and overall shopping behavior changing at a rapid pace, the time is right to take a deeper look at loyalty programs to see what more can be done to create efficient, affordable programs that work for both businesses and consumers, according to a recent report by loyalty management firm Points.[…] Continue Reading »