About the author: Janet Forgrieve | SmartBlogs
Millennial consumers are having a noticeable effect on food and beverage brands, and their influence is increasingly being reflected in the products’ packaging. As the 21 million-strong generation wields its $1.3 trillion in direct spending power, brands have begun to take note of their product preferences and the trends that are driving their purchasing decisions.
This generation cares more about the benefits of the products, including the emotional benefits, so the goodness should be spelled out on the packaging.[…] Continue Reading »
Farmers may do what they do out of love for growing our food, but the business and marketing side of the job hasn’t always come easy, according to Agricultural Marketing Specialist Bill Walker of the New Jersey State Department of Agriculture.
“They’re very good on the operations side, but they’re not always the best ones to write the press release, or have folks out to the farm,” he said.[…] Continue Reading »
Last winter’s blizzards and arctic blasts started becoming a distant memory the minute restaurants around the country set up the patio tables and opened the rooftop decks for the season. Restaurants with outdoor dining spaces in many markets have gone from being a nice perk to a must-have, especially in places where the out-of-doors is a major draw.[…] Continue Reading »
Supermarkets have more competition than ever from convenience stores, dollar stores, big box discounters and a growing number of online retailers, but they’ve also got some advantages in the form of customer loyalty programs full of data that can be mined in ways that keep shoppers coming back.
Grocery stores have been collecting data through loyalty programs for more than two decades, and those that use the information they gather to improve the shopping experience stand to boost same-store sales by 5% to 10%, according to a study done a few years ago by business analytics and intelligence provider SAS.[…] Continue Reading »