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Guest Blogger Our guest bloggers are a collection of leading experts in their industry. Whether social media marketing gurus, leadership coaches, education advocates, financial experts or foodservice managers, we're grateful for all the contributions from top thought leaders.

Getting caught up on my never-ending stack of periodicals on a cloudy Sunday morning, I read with delight and admiration about Salesforce.com’s creative approach to allowing pets at work — hardly surprising, it’s called Puppyforce.

But the cute name is not what differentiates it, and permitting pets at the office is not necessarily a new perk. What stands out to me is the strategically innovative way in which Salesforce went about designing their version of this employee benefit and the bona fide emphasis placed, in general, on building a highly engaged workforce.[…] Continue Reading »

Reading Todd Finley’s recent article, Helping Diverse Learners Succeed, I was struck by the power of the argument concerning characteristics of the cultural deficit model and what this means in small rural communities. For years now, here in the heartland, we have struggled to grasp the real impact of a lack of “cultural capital” on student learning, often associating it as a symptom of urban chaos, and therefore less relevant in a rural setting.[…] Continue Reading »

The term “guerrilla marketing” is something you probably associate with outlandish stunts, like dropping a 600-pound ice block in front of a conference a competitor is hosting just to make a point, or painting a sewer to look like a coffee cup just to sneak your coffee brand into a customer’s subconscious awareness. Guerrilla marketing is great (or, um, evil) not only because it catches customers when they have their guard down, but because it also creates a much more physical connection to them in a way no TV ad can possibly do.[…] Continue Reading »

Consumers’ concerns about genetically-modified foods are growing in the wake of GMO labeling efforts in some states and Whole Foods’ decision to label them in its stores, making GMO transparency.

Four in 10 people say they avoid or reduce GMOs in their daily diets, up from 29% in 2010, and they are demographically indistinguishable from the general population.[…] Continue Reading »

RadioShack is on the ropes. What can be done to save it?[…] Continue Reading »