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Guest Blogger Our guest bloggers are a collection of leading experts in their industry. Whether social media marketing gurus, leadership coaches, education advocates, financial experts or foodservice managers, we're grateful for all the contributions from top thought leaders.

This post is adapted from “Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life,” by Tom Rath (Silicon Guild, May 2015)

“If you want to make a difference — not just today, but for many years to come — you need to put your health and energy ahead of all else.”

Some of the most caring people also tend to be the least healthy.[…] Continue Reading »

SmartBrief Education’s Path to Workforce content series brings you original content and events on the topic. #Path2W is our vision of college and career readiness, encompassing K-12, adult learners, career changers and non-traditional students. Florida Polytechnic University in a recurrent series will help us shine a light on 21st century careers. In this blog post, we learn more about information assurance.[…] Continue Reading »

Each month, When Growth Stalls examines why businesses and brands struggle and how they can overcome their obstacles and resume growth. Steve McKee is the president of McKee Wallwork + Co., an advertising agency that specializes in working with stalled, stuck and stale brands. The company was recognized by Advertising Age as 2015 Southwest Small Agency of the Year.[…] Continue Reading »

There is no shortage of articles about the troubles at Yahoo, which today has its quarterly earnings announcement. The core problem is the lack of a “big idea” that would represent new consumer offerings or dramatic changes to existing products that would generate genuine consumer excitement.

Unfortunately, Yahoo has basically been following a “me-too” strategy. Facebook and Google went big into mobile ads, so Yahoo eventually announced its efforts in this area.[…] Continue Reading »

This post is sponsored by AFS Technologies.

Scenario planning has long been used in managing resources and making marketing and sales decisions at the enterprise level. But thanks to greater connectivity and mobility, the technology is now becoming a critical tool for the marketing and sales departments, especially in managing consumer goods brands and promotions. We recently spoke with Alex Ring, vice president for trade promotion management at AFS Technologies, who called scenario planning a “Swiss army knife,” as it enables trade marketers and sales to deal with every possible contingency.[…] Continue Reading »