About the author: Guest Blogger | SmartBlogs

Guest Blogger Our guest bloggers are a collection of leading experts in their industry. Whether social media marketing gurus, leadership coaches, education advocates, financial experts or foodservice managers, we're grateful for all the contributions from top thought leaders.

Recently I had the pleasure of going on a fishing trip on Lake Michigan with three of my sons. This was our first such fishing charter, and it turned out to be a great experience all around.

Clearly, one of the most common words on a shipping boat is “catch,” as in the fish that is brought in during the trip.[…] Continue Reading »

Q. What is one bad management practice nearly all entrepreneurs are guilty of at one point?

The Young Entrepreneur Council is an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Read previous SmartBlogs posts by YEC.[…] Continue Reading »

The decline in organic reach for brand pages on Facebook is nothing new, but brands must be prepared for organic reach to decline further to near-zero levels. A study conducted by social@Ogilvy in February 2014 found that the organic reach of 100 brand-owned Facebook pages was about 6%, a 49% decline from October 2013.

To reach audiences, brands need to be investing in social advertising.[…] Continue Reading »

By now, you’re probably well aware of the benefits producing consistent and informative content can have for your firm. Between improving your SEO, increasing your firm’s visibility, establishing your credibility, and reinforcing your brand, few people can argue that content marketing isn’t a worthwhile endeavor.

The difficulty is that, regardless of how beneficial it might be, content creation is time consuming.[…] Continue Reading »

If you are a sucker for great leadership movies like I am — “Invictus,” “Coach Carter” and “Moneyball,” just to name a few — it’s easy to assume that all leaders embody the same qualities as those in the movies.

After all, who hasn’t idealized business leaders to be strong, confident, make tough decisions and stand their ground no matter what?[…] Continue Reading »