About the author: Emily Molitor | SmartBlogs
Emily Molitor was product marketing and social integration manager at SmartBrief, working with sales and product development and social media strategy, among other areas.
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Jaime Punishill and Greg Matthews used their presentation to address a challenge that many social media teams face everyday: how to get the resources you need to use social media effectively.[…] Continue Reading »
This Q-and-A is with Jim Durbin, the owner of Durbin Media Group and a headhunter specializing in social media. As a blogger and a business owner, Durbin is a valued speaker on the topics of online employment, recruiting blogs, and using social networks in the hiring process.
What level of experience is necessary to be a top pick for a social-media role?[…] Continue Reading »
Perhaps the key tenet of social media — listening — is paramount to the success of any social-media campaign. For some, however, it has also been the catalyst.
There are many examples of top brands watching their mentions and responding accordingly to individual customers on the social Web. Some have taken advantage of the attention to boost their image, services and bottom line (Comcast or TurboTax, for example).[…] Continue Reading »
With the recession lingering, many marketers have been tasked with using “free” social media for business development. To that end, in SmartBrief on Social Media and here on this blog, we spend a lot of time on creative uses for Facebook, Twitter, and blogs. We shouldn’t forget, however, that LinkedIn can also be a tremendous tool for generating new business — if you know how to get the most out of the platform.[…] Continue Reading »
When I started at SmartBrief, my orientation included a reminder from human resources that when at meetings, conferences or any corporate event, we are representatives of the company and should act accordingly. Professionalism is paramount in business — this lesson is not new. What has changed, however, are the places where this lesson applies.
As we forage ahead into new social-media spaces, this lesson becomes extremely important.[…] Continue Reading »
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