About the author: Andy Sernovitz | SmartBlogs
Andy Sernovitz is author of “Word of Mouth Marketing” and the word of mouth marketing blog/newsletter “Damn, I Wish I’d Thought of That.” Andy teaches Word of Mouth Marketing at Northwestern and the Word of Mouth Marketing Crash Course.
By Andy Sernovitz on October 9th, 2014 | 54437Comment on this postAndy%27s+Answers%3A+How+Johnson+%26+Johnson+turns+social+media+influencers+into+brand+advocates2014-10-09+11%3A09%3A12Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54437
“Who ‘likes’ ya, baby?” asks Devon Eyer in her recent presentation at SocialMedia.org’s Brands-Only Summit. In her talk, Johnson & Johnson’s director of corporate communications for social media explains how they improved their corporate reputation by engaging with the right social advocates.
Their influencer strategy is all about finding the people who like their brand and giving them the means to spread the word.[…] Continue Reading »
By Andy Sernovitz on September 18th, 2014 | 54000Comment on this postAndy%27s+Answers%3A+Who+makes+a+good+social+media+analyst%3F2014-09-18+11%3A40%3A55Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54000
“If you’re going to hire an analyst, hire the one that’s doing the Sudoku puzzles in the waiting room,” says Jim Sterne of eMetrics Summit. But, he says, it’s not all about the numbers.
In his presentation at SocialMedia.org’s Brands-Only Summit, Jim talks about the human side of social media analytics. He focuses on the role an analyst should play within a company and the qualifications they should have to turn social data into effective business practices.[…] Continue Reading »
Some of the best marketing advice author Jeff Rohrs ever received was from legendary rock musician Bruce Springsteen: “Audience is not brought to you or given to you; it’s something that you fight for.”
Jeff elaborates on this idea in his book, “AUDIENCE.” He believes that Facebook fans, Twitter followers and e-mail subscribers are among the most important assets a company can have.[…] Continue Reading »
By Andy Sernovitz on September 4th, 2014 | 53524Comment on this postAndy%27s+Answers%3A+Why+Whole+Foods+looks+to+its+customers+for+its+Pinterest+strategy2014-09-04+11%3A05%3A05Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53524
Natanya Anderson, director of social media and digital marketing at Whole Foods Market, says Pinterest creates a lot of great opportunities for brands. For Whole Foods, it drives a ton of traffic to their website, creates almost 11 times as much as engagement with their followers than Twitter, and it’s a great platform for working with influencers.[…] Continue Reading »
By Andy Sernovitz on August 21st, 2014 | 53394Comment on this postAndy%27s+Answers%3A+Why+social+media+requires+%22extreme+trust%222014-08-21+11%3A15%3A33Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53394
In today’s socially connected world, it isn’t enough to just do the right thing. You have to proactively give people a reason to have confidence in your brand. That’s why Don Peppers, co-author of “Extreme Trust: Honesty as a Competitive Advantage,” says brands have to focus on the quality of their customer experience.