About the author: Brooke Howell | SmartBlogs

Brooke Howell Brooke Howell is editorial services director for Reputation Capital Media Services , a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Before joining Reputation Capital, she served as the small business and entrepreneurship editor at SmartBrief, developing several new newsletters and also editing publications in fields such as women’s business leadership and franchising.

If you’re working harder than ever to build your business and still not making money, it may be because you’re trying to be someone you aren’t, Michelle Villalobos told a standing-room only session of women at National Association of Women Business Owners Women’s Business Conference last week in Louisville, Ky.

When she struck out on her own, Villalobos said she “tried to step into the box of being an MBA and a consultant and it didn’t work.” She was a slave to her business and wasn’t even making money.[…] Continue Reading »

You probably remember Kathy Ireland from her days as a supermodel posing on the cover of the Sports Illustrated Swimsuit Issue, but you may not realize that since then she’s become a super mogul at the head of global brand with revenues estimated at more than a billion dollars annually.

Her success as a business owner brought her to the National Association of Women Business Owners Women’s Business Conference last week in Louisville, Ky., to deliver a keynote address — something she said she wouldn’t have wanted to do at the start of her business career.[…] Continue Reading »

Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market your business, and every time I find myself in the midst of a professional group-therapy session for the digital age.

When Three Dog Marketing partner Kristin Slice opened her presentation in the “Start Using Social Media to Your Advantage” session at the National Association of Women Business Owners Women’s Business Conference by saying “there are still skeptics in the room,” I knew this would be no exception.[…] Continue Reading »

The National Association of Women Business Owners Women’s Business Conference kicked off Thursday in Louisville, Ky., with an excited group of about 600 businesswomen.

Opening keynote speaker University of Louisville professor, author and futurist Nat Irvin II, challenged their understanding of the world today and what is expected to happen in the very near future, warning that it’s no longer enough to be human if you want to succeed in business today — you need algorithms to remain competitive.[…] Continue Reading »

Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product for Chartbeat, said at The New York Times Small Business Summit.

One way to keep things in perspective is to resist the urge to sign up for every data-tracking tool available.[…] Continue Reading »