About the author: Brooke Howell | SmartBlogs
Brooke Howell was SmartBrief’s small-business and entrepreneurship editor, developing several new newsletters and also editing publications in fields such as women’s business leadership and franchising. She is director of client services for Reputation Capital Media Services.
You probably remember Kathy Ireland from her days as a supermodel posing on the cover of the Sports Illustrated Swimsuit Issue, but you may not realize that since then she’s become a super mogul at the head of global brand with revenues estimated at more than a billion dollars annually.
Her success as a business owner brought her to the National Association of Women Business Owners Women’s Business Conference last week in Louisville, Ky., to deliver a keynote address — something she said she wouldn’t have wanted to do at the start of her business career.[…] Continue Reading »
Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market your business, and every time I find myself in the midst of a professional group-therapy session for the digital age.
When Three Dog Marketing partner Kristin Slice opened her presentation in the “Start Using Social Media to Your Advantage” session at the National Association of Women Business Owners Women’s Business Conference by saying “there are still skeptics in the room,” I knew this would be no exception.[…] Continue Reading »
The National Association of Women Business Owners Women’s Business Conference kicked off Thursday in Louisville, Ky., with an excited group of about 600 businesswomen.
Opening keynote speaker University of Louisville professor, author and futurist Nat Irvin II, challenged their understanding of the world today and what is expected to happen in the very near future, warning that it’s no longer enough to be human if you want to succeed in business today — you need algorithms to remain competitive.[…] Continue Reading »
Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product for Chartbeat, said at The New York Times Small Business Summit.
One way to keep things in perspective is to resist the urge to sign up for every data-tracking tool available.[…] Continue Reading »
There’s never a good time to get married, have a baby, start a business or expand a business — you just have to go for it, said Scott Case, CEO of the Startup America Partnership.
He kicked off The New York Times Small Business Summit with that advice and many more words of wisdom for startup founders and small-business owners who want to take their companies to the next level.[…] Continue Reading »
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