About the author: Brooke Howell | SmartBlogs

Brooke Howell Brooke Howell is editorial services director for Reputation Capital Media Services , a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Before joining Reputation Capital, she served as the small business and entrepreneurship editor at SmartBrief, developing several new newsletters and also editing publications in fields such as women’s business leadership and franchising.

Congratulations! It’s a blog.

Whether you’re giving birth to your company’s first blog or relaunching one that went stagnant some time ago, you’re probably pretty excited. And rightfully so, because you’re engaging in a powerful marketing tactic that can help boost your website’s SEO, bring visitors to your website, solidify relationships with current customers and convince prospects you’re the right company to meet their needs.[…] Continue Reading »

SmartBrief welcomed association partners to its office Wednesday to join in an interactive workshop on encouraging entrepreneurship in organizations. The session was led by Babson College President Len Schlesinger and entrepreneurial-studies professor Heidi Neck.

After explaining Babson’s research-based six steps leaders can take to encourage entrepreneurship in organizations, Neck and Schlesinger led attendees in a brainstorming session to come up with ideas for practical actions organizations can take to complete those six steps.[…] Continue Reading »

SmartBrief welcomed association partners to its office Wednesday to join in an interactive workshop on encouraging entrepreneurship in an organization. The session was led by Babson College President Len Schlesinger and entrepreneurial-studies professor Heidi Neck.

Executives at trade associations, corporations, nonprofits and other large organizations are looking to increase the pace and quality of employees’ innovation, Schlesinger says.[…] Continue Reading »

Andrew Sobel is published widely on client loyalty and capabilities required to build trusted business relationships, including his first book, the best-selling “Clients for Life.” In addition to “Power Questions,” his other books include “Making Rain” and the award-winning “All for One: 10 Strategies for Building Trusted Client Partnerships.” Sobel has more than 30 years of experience as a senior-management consultant, an executive educator and a coach.[…] Continue Reading »

Vosges Haut-Chocolat is an amazing example of what can happen when you pinpoint your passions, go with your gut and dare to pursue a dream — a journey that founder Katrina Markoff shared last week with attendees of the National Association of Women Business Owners Women’s Business Conference in Louisville, Ky.

The journey started in Ft. Wayne, Ind., where Markoff grew up with a mother of modest means and came to love cooking while baking cakes in an Easy-Bake Oven.[…] Continue Reading »