About the author: Brooke Howell | SmartBlogs
Brooke Howell edits SmartBrief’s newsletters on small business. Before joining SmartBrief, she was editor of a specialty newsletter on the business aspects of the home-health industry, and prior to that an associate research editor at AARP The Magazine. Her interest in workforce issues began at Indiana University where, as an undergraduate, she worked at the university’s Career Development Center.
National Association of Women Business Owners events are always an inspiration to me, and last week’s reception at Susan Davis International in Washington, D.C., to welcome President and CEO Diane Tomb was no exception.
Host Susan Davis welcomed Tomb and reminisced about her involvement in the early days when NAWBO was first incorporated as the Association of Women Business Owners in 1975.[…] Continue Reading »
Elissa Ellis-Sangster serves as executive director for the Forté Foundation, an organization dedicated to inspiring women business leaders. Ellis-Sangster brings to the role extensive knowledge of issues affecting women’s abilities to seek, prepare for and attain business leadership positions, drawn from her experience as assistant dean and director of the MBA Program at the McCombs School of Business at the University of Texas at Austin.[…] Continue Reading »
One of the mistakes American Express has made in recent years was being too cautious with social media, said Susan Sobbott, president of American Express OPEN, Monday during the panel on “Decoding the New Digital Consumer” at The New York Times Small Business Summit.
American Express is all caught up now and engaging on a variety of channels, but Sobbott’s advice to other companies is to not “let over-caution keep you out of the spaces where every business should be today.” For example, Facebook should be your first stop because “people are listening to their friends” there; the next stop should be Twitter.[…] Continue Reading »
With stories of booms and busts brought on by daily deals from Groupon and its competitors, a debate has arisen among small-business owners over the wisdom of participating in the Web-based bargains.
That debate raged on at The New York Times Small Business Summit on Monday, starting with morning keynote speaker Tim O’Shaughnessy, CEO and co-founder of LivingSocial.[…] Continue Reading »
During the breakout sessions I attended at The New York Times Small Business Summit on Monday, the successful entrepreneurs serving as panelists kept coming back to one key concept for attracting and retaining customers: authenticity.
Customers only want to be evangelists for brands they believe to be authentic, said Yes To Carrots Inc. co-founder Ido Leffler.[…] Continue Reading »
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